going glocal

Talking Glocal for Employment Brand 

Chris Hoyt PepsiCo

Who is This Guy?! 

PepsiCo global talent engagement & marketing leader

Over 17 years experience in talent acquisition/management

Public Speaker around the globe on social/mobile recruiting

@P

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Narcissist avid blogger & lifestreamer (recruiterguy.net)

What the #@!& is ‘Glocal’? 

@PepsiCoJOBS | @TheRecruiterGuy

By defini)on, the term “glocal” refers to the individual, group, division, unit, organiza)on, and community which is willing and able to “think globally and act locally.” 

Credit where credit is due… 

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Blog Post this doesn’t happen overnight

Vision & Buy-in from Leadership without it you’re running in place

Hungry Innovators smart recruiters make this MUCH easier

Where it all started…

$250mm ‐ $1B brands 

18 $1B+ brands 

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SeEng some basic goals… Leverage: Existing corporate messaging (all those brands!) The Promise to the employees; The Promise to the company

Develop: A singular and scalable identity – for multiple touch-points!

Extend: Communication options to new markets Existing corporate message

@PepsiCoJOBS | @TheRecruiterGuy

Global Immersion… SEIZE THE DAY! 

@PepsiCoJOBS | @TheRecruiterGuy

PERFORMING WITH PURPOSE 

REAL‐WORLD LEADERSHIP 

TOGETHER WE WIN 

@PepsiCoJOBS | @TheRecruiterGuy

@PepsiCoJOBS | @TheRecruiterGuy

@PepsiCoJOBS | @TheRecruiterGuy

@PepsiCoJOBS | @TheRecruiterGuy

Things we learned… 

GO GLOBAL OR GO HOME. 

GAIN BUY‐IN AND REGULARLY COMMUNICATE. 

STRONG PARTNERSHIPS ARE CRITICAL.  

TAKE RISKS AND PUSH THE ENVELOPE. 

@PepsiCoJOBS | @TheRecruiterGuy

EXPECT BUMPS IN THE ROAD ‐ AND PLAN FOR THEM! 

STRONG TEAM AND LEADERSHIP. 

ALIGN THE MESSAGING, SING FROM ONE PAGE OF THE HYMNAL 

HAVE FUN! Otherwise – why are we here? 

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