going glocal
DESCRIPTION
Presentation from the ERE Expo 2010 Fall in Florida, presented by Chris HoytTRANSCRIPT
Talking Glocal for Employment Brand
Chris Hoyt PepsiCo
Who is This Guy?!
PepsiCo global talent engagement & marketing leader
Over 17 years experience in talent acquisition/management
Public Speaker around the globe on social/mobile recruiting
@P
epsi
CoJ
OB
S
| @
TheR
ecru
iterG
uy
Narcissist avid blogger & lifestreamer (recruiterguy.net)
What the #@!& is ‘Glocal’?
@PepsiCoJOBS | @TheRecruiterGuy
By defini)on, the term “glocal” refers to the individual, group, division, unit, organiza)on, and community which is willing and able to “think globally and act locally.”
Credit where credit is due…
@P
epsi
CoJ
OB
S
| @
TheR
ecru
iterG
uy
Blog Post this doesn’t happen overnight
Vision & Buy-in from Leadership without it you’re running in place
Hungry Innovators smart recruiters make this MUCH easier
Where it all started…
$250mm ‐ $1B brands
18 $1B+ brands
@P
epsi
CoJ
OB
S
| @
TheR
ecru
iterG
uy
SeEng some basic goals… Leverage: Existing corporate messaging (all those brands!) The Promise to the employees; The Promise to the company
Develop: A singular and scalable identity – for multiple touch-points!
Extend: Communication options to new markets Existing corporate message
@PepsiCoJOBS | @TheRecruiterGuy
Global Immersion… SEIZE THE DAY!
@PepsiCoJOBS | @TheRecruiterGuy
PERFORMING WITH PURPOSE
REAL‐WORLD LEADERSHIP
TOGETHER WE WIN
@PepsiCoJOBS | @TheRecruiterGuy
@PepsiCoJOBS | @TheRecruiterGuy
@PepsiCoJOBS | @TheRecruiterGuy
@PepsiCoJOBS | @TheRecruiterGuy
Things we learned…
GO GLOBAL OR GO HOME.
GAIN BUY‐IN AND REGULARLY COMMUNICATE.
STRONG PARTNERSHIPS ARE CRITICAL.
TAKE RISKS AND PUSH THE ENVELOPE.
@PepsiCoJOBS | @TheRecruiterGuy
EXPECT BUMPS IN THE ROAD ‐ AND PLAN FOR THEM!
STRONG TEAM AND LEADERSHIP.
ALIGN THE MESSAGING, SING FROM ONE PAGE OF THE HYMNAL
HAVE FUN! Otherwise – why are we here?
Language Rotations
@PepsiCoJOBS | @TheRecruiterGuy
@PepsiCoJOBS | @TheRecruiterGuy
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@PepsiCoJOBS | @TheRecruiterGuy
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@PepsiCoJOBS | @TheRecruiterGuy
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@PepsiCoJOBS | @TheRecruiterGuy
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@PepsiCoJOBS | @TheRecruiterGuy
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@PepsiCoJOBS | @TheRecruiterGuy
Language Rotations
@PepsiCoJOBS | @TheRecruiterGuy
Language Rotations
@PepsiCoJOBS | @TheRecruiterGuy
Language Rotations
@PepsiCoJOBS | @TheRecruiterGuy
Language Rotations
@PepsiCoJOBS | @TheRecruiterGuy
Language Rotations
@PepsiCoJOBS | @TheRecruiterGuy
Language Rotations
@PepsiCoJOBS | @TheRecruiterGuy
Language Rotations
@PepsiCoJOBS | @TheRecruiterGuy
Language Rotations
@PepsiCoJOBS | @TheRecruiterGuy