frans van der reep of inholland university #smo09 london

CSNFrom Lean & Mean

to Lean & Meaningful

Frans van der Reep

London, May 15th 2009Somessowww.inholland.nl/digitalworld.nlwww.nextpractice-institute.com

What happens in Western Society?Push oriented Pull oriented

TOPDOWN ICT PLANNING

MARKETING

TOPDOWN POLITICS

LINUX / WIKI /CSN

PROTOTYPING

SALES

COURTS OF JUSTICE

NEWSPAPER

© F. van der Reep

EUROPEAN RULING

PRIVATE INITIATIVES

REFERENDUM

INNOVATION PLANNING

What happens in the business arena?Push oriented Pull oriented

Focus on continuity

Rule based behaviour

Focus on flexibility

Principle based behaviour

© F. van der Reep

Big companies

Small companies

“virtual fosters physical”

© F. van der Reep

Trends: CSN creates the personal age

• Back to the Middle Ages and tribes?

• Inside is outside

• If you’re not seen, you’re off

• From rule based tot principle based decisionmaking

• The game is about flexibility, not continuity

• The web turns everyone into an entrepreneur:

• Back to the Middle Ages and tribes?

• Inside is outside

• If you’re not seen, you’re off

• From rule based tot principle based decisionmaking

• The game is about flexibility, not continuity

• The web turns everyone into an entrepreneur:

The Transition: Quotes @somesso

• 20th Century• Top down marketing• Plans & Strategy• Mainframes• Structure:

– Cooperation is calculation

• Silos• Mass• Compliance• Ego: I‘m special

• 21st Century• Unmarketing,Webfullness• SHIP IT & ACT• Perpetual Beta• Back to Human

– Cooperation is personal decision

• Presencing• Personalised• Diversity• Togetherness: I‘m not

special

© F. van der Reep

OUTSOURCING CORE EXCELLENCE

BPMOPERATIONAL EXCELLENCE

Who’s my PAL COMMUNICATIONAL EXCELLENCE

MANAGEMENT & CONTROLCONTROL EXCELLENCE

© F. van der Reep

simple complex

dynamic environment

static environment

Recognise and accept diversity& subcultures

Core, Control and Operational Excellence are for sale. Copy and past processes, activities  and assets. Therefore no space lasting differentiation.  Communicational excellence isn’t. If your company has it, you are 2-5 years ahead of your competitors.  Building communicational excellence is a long-term “cultural” process.  Therefore very hard to copy and  a lot of space for differentiation. CSN is an investment in communicational excellence

Just to think about

© F. van der Reep

simple complex

CAMOUFLAGE

Accept multiple viewpoints

Stand up

Place:

Maintainer, focus on

what is known

Space:

Entrepreneur, focus on what is not known

visible certain

static

invisible uncertain dynamic

Right Practice

Control Hold grip

Best Practice

Enlarge quantity

Shared PracticeOutsourcing

Delegate

Next Practice

Enhance Relationships

Trust

“Space” and “Place”

Place:

Non-assertive”

Space:

“assertive”

“closed”

“open”

Right Practice

Control Hold grip

Best Practice

Enlarge quantity

Shared PracticeOutsourcing

Delegate

Next Practice

Enhance Relationships

Trust

Personality mapping

The difference between just working together driven from parallel self-interest and real

cooperation is 30% cost

© F. van der Reep

Invitation

from Survival of the fittest

to Survival of the most cooperative

•Develop the talent to spot talent

•Regard your colleagues as entrepreneurs

•Find your PAL: trust crowd sourcing and corporate social networking

•Connect the various matching principles in the company

•Connect and cooperate are key

from Survival of the fittest

to Survival of the most cooperative

•Develop the talent to spot talent

•Regard your colleagues as entrepreneurs

•Find your PAL: trust crowd sourcing and corporate social networking

•Connect the various matching principles in the company

•Connect and cooperate are key

The difference between just working together driven from parallel self-interest and real

cooperation is 30% cost

Topperformers ar not competitive

Just to think about

What drives you?

Back to the The Human Age. So……

The difference between just working together driven from parallel self-interest and real

cooperation is 30% cost Get ready to get real

• Accept multiple view points

• Be teacher as well as student

• Avoid tunnelvision. Dialogue prevents misjudgments

• Always thank your friends

• Implement and use social media: ‘big companies’ should feel as ‘small companies’, especially for the customer.

• Principle based management. Human centered ICT

• Accept multiple view points

• Be teacher as well as student

• Avoid tunnelvision. Dialogue prevents misjudgments

• Always thank your friends

• Implement and use social media: ‘big companies’ should feel as ‘small companies’, especially for the customer.

• Principle based management. Human centered ICT

© F. van der Reep

Cooperation is a personal decision

Be transparant, consequent and clear in your intentionsBe transparant, consequent and clear in your intentions

© F. van der Reep