forging an online presence with content marketing and social media
Post on 12-Jul-2015
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Forging Your Online Presence
Presented by:
Judi Knightnewtricks.com
@judiknight
Google Yourself
What will people see?
What will people think?
Own Your Search Page
• Website
• Facebook Business Page
• Google+ Local Business Page
Customers Do Research
In 2010 checked 5.3 sources
by 2014, 10.4 sources
You Need a Good Website
Facebook is not Enough
Need More than a Facebook Page
Digital Sharecropping
Own your own web space.
Facebook Rules Change
Fall 2013, 10 - 12% reachApril 2014, 1 - 2% reach
Lifespan of a FB post:½ total reach happens within 30 minutes of posting
You have just seconds . . .
Am I in the right place?
1.Look good - site must depict your
brand in design, style and content.
2. Visitors must understand what you do.
Create “Know Like and Trust”
for Raving Fans• People do business with people. • Be authentic. Show and tell story.• Let them know who you are.• Don’t use bad stock images.
58% of all businesses Blog on their websites.
Builds Authority, Expertise and Connection
Blog
Google rewards companies who
create content and provide the
best online information, with higher
search results.
Search Engine Optimization
Website as Hub of Marketing
Social Drives to Your Website
Social Media
• Follow Buttons on each page.
• Share Buttons after all of your post
• content.
Social Media
Facebook Like Box increases FB page likes.
Keep Them Coming Back
Want return visitors?
Send Blog Posts to Your List
Build Your List!
Email Service Providers
• Mail Chimp Account
• Mad Mimi
• FeedBurner
Serious about Marketing?
Website
Why WordPress?
• WordPress now powers 22% of all websites.
• It is open source software.
• Huge community develops it, creates themes and plugins & teaches people about it through Meetups and WordCamps and online tutorials.
• Once customized it is very easy to add content and new functionality.
• 1000s of Themes free or premium.
• 1000s of plugins which add functionality.
Comes in two types:
WordPress.com - which is free and it is hosted for you by Automattic. You don’t need domain or hosting. Good for a basic blog. Has limitations for businesses and revenue.
Comes in two types
WordPress.org – Also free but full version. You need to buy hosting and a domain name.
Install free through hosting company. Customization is limitless. Most likely need designer to set it up but you can add to it and blog.
Galleries or eCommerce
• Use Images
• Large Images
• Consistent Backgrounds
• Categorize
Mobile Responsive Optimized for Mobile and Tablets.
1. Good, clean design that reflects the
quality of your brand for desktop and
mobile.
2. Create great, helpful, interesting content
with nice images.
3. Share your posts and engage with your
audience on the right social media sites.
4. Build list & send out an email newsletter.
5. Optimize pages/posts for keyword
phrase.
The Secret Sauce
Go to www.newtricks.com
• Get my Free Newsletter with Tips and Tricks to grow your business.
• Sign up for my free video series Getting Started with WordPress.
• Need Help? Talk it Out Session for 150.00.
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