forging an online presence with content marketing and social media

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Forging Your Online Presence

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Page 1: Forging an Online Presence with Content Marketing and Social Media

Forging Your Online Presence

Page 2: Forging an Online Presence with Content Marketing and Social Media

Presented by:

Judi Knightnewtricks.com

@judiknight

Page 3: Forging an Online Presence with Content Marketing and Social Media

Google Yourself

What will people see?

What will people think?

Page 4: Forging an Online Presence with Content Marketing and Social Media

Own Your Search Page

• Website

• Facebook Business Page

• Google+ Local Business Page

• Pinterest

• Instagram

• Twitter

Page 5: Forging an Online Presence with Content Marketing and Social Media

Customers Do Research

In 2010 checked 5.3 sources

by 2014, 10.4 sources

Page 6: Forging an Online Presence with Content Marketing and Social Media

You Need a Good Website

Page 7: Forging an Online Presence with Content Marketing and Social Media

Facebook is not Enough

Need More than a Facebook Page

Digital Sharecropping

Own your own web space.

Page 8: Forging an Online Presence with Content Marketing and Social Media

Facebook Rules Change

Fall 2013, 10 - 12% reachApril 2014, 1 - 2% reach

Lifespan of a FB post:½ total reach happens within 30 minutes of posting

Page 9: Forging an Online Presence with Content Marketing and Social Media

You have just seconds . . .

Am I in the right place?

1.Look good - site must depict your

brand in design, style and content.

2. Visitors must understand what you do.

Page 10: Forging an Online Presence with Content Marketing and Social Media

Create “Know Like and Trust”

for Raving Fans• People do business with people. • Be authentic. Show and tell story.• Let them know who you are.• Don’t use bad stock images.

Page 11: Forging an Online Presence with Content Marketing and Social Media

58% of all businesses Blog on their websites.

Builds Authority, Expertise and Connection

Blog

Page 12: Forging an Online Presence with Content Marketing and Social Media

Google rewards companies who

create content and provide the

best online information, with higher

search results.

Search Engine Optimization

Page 13: Forging an Online Presence with Content Marketing and Social Media

Website as Hub of Marketing

Page 14: Forging an Online Presence with Content Marketing and Social Media

Social Drives to Your Website

Page 15: Forging an Online Presence with Content Marketing and Social Media

Social Media

• Follow Buttons on each page.

• Share Buttons after all of your post

• content.

Page 16: Forging an Online Presence with Content Marketing and Social Media

Social Media

Facebook Like Box increases FB page likes.

Page 17: Forging an Online Presence with Content Marketing and Social Media

Keep Them Coming Back

Want return visitors?

Send Blog Posts to Your List

Build Your List!

Email Service Providers

• Mail Chimp Account

• Mad Mimi

• FeedBurner

Page 18: Forging an Online Presence with Content Marketing and Social Media

Serious about Marketing?

Website

Page 19: Forging an Online Presence with Content Marketing and Social Media

Why WordPress?

• WordPress now powers 22% of all websites.

• It is open source software.

• Huge community develops it, creates themes and plugins & teaches people about it through Meetups and WordCamps and online tutorials.

• Once customized it is very easy to add content and new functionality.

• 1000s of Themes free or premium.

• 1000s of plugins which add functionality.

Page 20: Forging an Online Presence with Content Marketing and Social Media

Comes in two types:

WordPress.com - which is free and it is hosted for you by Automattic. You don’t need domain or hosting. Good for a basic blog. Has limitations for businesses and revenue.

Page 21: Forging an Online Presence with Content Marketing and Social Media

Comes in two types

WordPress.org – Also free but full version. You need to buy hosting and a domain name.

Install free through hosting company. Customization is limitless. Most likely need designer to set it up but you can add to it and blog.

Page 22: Forging an Online Presence with Content Marketing and Social Media

Galleries or eCommerce

• Use Images

• Large Images

• Consistent Backgrounds

• Categorize

Page 23: Forging an Online Presence with Content Marketing and Social Media

Mobile Responsive Optimized for Mobile and Tablets.

Page 24: Forging an Online Presence with Content Marketing and Social Media

1. Good, clean design that reflects the

quality of your brand for desktop and

mobile.

2. Create great, helpful, interesting content

with nice images.

3. Share your posts and engage with your

audience on the right social media sites.

4. Build list & send out an email newsletter.

5. Optimize pages/posts for keyword

phrase.

The Secret Sauce

Page 25: Forging an Online Presence with Content Marketing and Social Media

Go to www.newtricks.com

• Get my Free Newsletter with Tips and Tricks to grow your business.

• Sign up for my free video series Getting Started with WordPress.

• Need Help? Talk it Out Session for 150.00.