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Fine-tuning Facebook for Libraries 7/12/12
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 1
Fine-Tuning
Laura Solomon Library Services Manager
OPLIN
An Infopeople webinar Thursday, July 12, 2012
Seriously?
Fine-tuning Facebook for Libraries 7/12/12
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 2
http://mashable.com/2011/10/21/facebook-infographic/
Small businesses
0
10
20
30
40
50
60
70
20102011
Fine-tuning Facebook for Libraries 7/12/12
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 3
?Yesterday Today Tomorrow
Profile Page
Has friends Has fans (likes)
Can only go up to 5K friends
No limit on “likes”
No analytics Has Insights
Harder to promote Widgets available
ILLEGAL Legal
Fine-tuning Facebook for Libraries 7/12/12
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 4
Profile Page
NOW what?
Reality sets in…
0%
5%
10%
15%
20%
25%
30%
35%
2010 2012
Users followingbrands
Fine-tuning Facebook for Libraries 7/12/12
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 5
Vanity URL
https://www.facebook.com/oplin.org#!/pages/Your-Public-Library/
173841629326038
versus
http://www.facebook.com/oplin.org
Be complete!
Fine-tuning Facebook for Libraries 7/12/12
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 6
Admin roles
Fine-tuning Facebook for Libraries 7/12/12
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 7
Scheduling posts
What about Questions?
What about custom landing pages? What about custom landing pages?
Fine-tuning Facebook for Libraries 7/12/12
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 8
What’s new in Timeline?
Timeline apps
Pinning & highlighting
Fine-tuning Facebook for Libraries 7/12/12
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 9
Milestones
So…what WORKS?
Think more about
PHOTOS
Fine-tuning Facebook for Libraries 7/12/12
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 10
http://www.dreamgrow.com/facebook-cheat-sheet-sizes-and-dimensions/
Use albums
Fine-tuning Facebook for Libraries 7/12/12
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 11
Time it properly
7 am EST 5 pm
EST 11 pm
EST
Length matters
1. Post 2. Comment 3. Tell us
Use the right words
Fine-tuning Facebook for Libraries 7/12/12
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 12
Focus on visual content
Change it up
Thank one fan in a really BIG way
Fine-tuning Facebook for Libraries 7/12/12
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 13
Don’t be afraid of memes
Promote outside
of Facebook
Things that DON’T work
Automating posts Video/photo contest “Like” blocking Splitting locations
Fine-tuning Facebook for Libraries 7/12/12
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 14
Working with Facebook Insights
Insights overview
Insights by post
Fine-tuning Facebook for Libraries 7/12/12
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 15
Insights--Demographics
Metrics are about the long term
Fine-tuning Facebook for Libraries 7/12/12
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 16
Fine-tuning Facebook for Libraries 7/12/12
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 17
Fine-tuning Facebook for Libraries 7/12/12
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 18
Fine-tuning Facebook for Libraries 7/12/12
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 19
Facebook takes WORK
(Absolutely shameless plug)
Coming Fall 2012
http://www.twitter.com/laurasolomon http://www.facebook.com/laurasolomon http://www.linkedin.com/in/laurasolomon laura@designforthelittleguy.com http://www.meanlaura.com http://www.slideshare.net/laurasolomon
Thank you!
Stalk me here
Fine-tuning Facebook for Libraries 7/12/12
This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 20
Infopeople webinars are supported by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed
under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.
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