Fine-tuning Facebook for Libraries 7/12/12

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 1

Fine-Tuning

Laura Solomon Library Services Manager

OPLIN

An Infopeople webinar Thursday, July 12, 2012

Seriously?

Fine-tuning Facebook for Libraries 7/12/12

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 2

http://mashable.com/2011/10/21/facebook-infographic/

Small businesses

0

10

20

30

40

50

60

70

20102011

Fine-tuning Facebook for Libraries 7/12/12

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 3

?Yesterday Today Tomorrow

Profile Page

Has friends Has fans (likes)

Can only go up to 5K friends

No limit on “likes”

No analytics Has Insights

Harder to promote Widgets available

ILLEGAL Legal

Fine-tuning Facebook for Libraries 7/12/12

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 4

Profile Page

NOW what?

Reality sets in…

0%

5%

10%

15%

20%

25%

30%

35%

2010 2012

Users followingbrands

Fine-tuning Facebook for Libraries 7/12/12

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 5

Vanity URL

https://www.facebook.com/oplin.org#!/pages/Your-Public-Library/

173841629326038

versus

http://www.facebook.com/oplin.org

Be complete!

Fine-tuning Facebook for Libraries 7/12/12

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 6

Admin roles

Fine-tuning Facebook for Libraries 7/12/12

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 7

Scheduling posts

What about Questions?

What about custom landing pages? What about custom landing pages?

Fine-tuning Facebook for Libraries 7/12/12

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 8

What’s new in Timeline?

Timeline apps

Pinning & highlighting

Fine-tuning Facebook for Libraries 7/12/12

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 9

Milestones

So…what WORKS?

Think more about

PHOTOS

Fine-tuning Facebook for Libraries 7/12/12

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 10

http://www.dreamgrow.com/facebook-cheat-sheet-sizes-and-dimensions/

Use albums

Fine-tuning Facebook for Libraries 7/12/12

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 11

Time it properly

  7 am EST   5 pm

EST   11 pm

EST

Length matters

1.  Post 2.  Comment 3.  Tell us

Use the right words

Fine-tuning Facebook for Libraries 7/12/12

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 12

Focus on visual content

Change it up

Thank one fan in a really BIG way

Fine-tuning Facebook for Libraries 7/12/12

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 13

Don’t be afraid of memes

Promote outside

of Facebook

Things that DON’T work

 Automating posts  Video/photo contest  “Like” blocking  Splitting locations

Fine-tuning Facebook for Libraries 7/12/12

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 14

Working with Facebook Insights

Insights overview

Insights by post

Fine-tuning Facebook for Libraries 7/12/12

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 15

Insights--Demographics

Metrics are about the long term

Fine-tuning Facebook for Libraries 7/12/12

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 16

Fine-tuning Facebook for Libraries 7/12/12

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 17

Fine-tuning Facebook for Libraries 7/12/12

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 18

Fine-tuning Facebook for Libraries 7/12/12

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 19

Facebook takes WORK

(Absolutely shameless plug)

Coming Fall 2012

http://www.twitter.com/laurasolomon http://www.facebook.com/laurasolomon http://www.linkedin.com/in/laurasolomon laura@designforthelittleguy.com http://www.meanlaura.com http://www.slideshare.net/laurasolomon

Thank you!

Stalk me here

Fine-tuning Facebook for Libraries 7/12/12

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source. 20

Infopeople webinars are supported by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed

under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.