fiko store
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My Ideal Business I WS6BY: FELIPE GOMEZ
Creative Commerce
Project LeadGiovanni Lanzone
TutorCarla Zorzoz
Creative Commerce
My Ideal BusinessThe Problem
Young DESIGNERS and CREATORS in Colombia are having problems to promote and distribute their offer. They are in need of project managing and new distribution channels to maintain their endeavours going.
DESIGN
PROMOTING
DISTRIBUTION
MANAGING
Creative Commerce
My Ideal BusinessThe Solution
1 COLOMBIANON-LINECREATIVE HUB
st
My Ideal BusinessThe Solution
1 COLOMBIANON-LINECREATIVE HUB STORE
st
Creative Commerce
My Ideal BusinessMission Statement
We are a virtual trading platform that offers innovative ideas and provides their creators with
logistics and consulting for the commercialization, distribution and management of projects.
Creative Commerce
Creative Commerce
•In Colombia the creative industry is rising, moving 2 Billion Dollars per year. •It uses 28% of national workforce.
CraftsInterface Design
FashionGraphic Design
Industria Design
Textile
0% 10% 20% 30% 40%
1,48%
3,45%
3,76%21%
3,88% 36%
CREATIVE SECTOR DISTRIBUTION
$440Million
$720Million
My Ideal BusinessThe Market I B2B
CRAFTS
FASHION
DESIGN
$1.4BILLION
$240Million
Creative Commerce
The Creators
• LATIN AMERICAN YOUTH; Between 18 and 35 years -Seeking for meaningful stuff, and design conscience
• Are part of social media based communities - Colombia is the 3rd biggest consumer of S.M in the region with 14.8 million Facebook Users
• They move in the e-commerce world - They do over 12.000 purchases per day - E commerce growth = 25% per year
My Ideal BusinessThe Market I B2C
The Buyers
Creative Commerce
21%
55%
24%
8.1 M
18 to 35 Facebook Users
Creative Commerce
OPEN SOURCE BUSINESS MODEL
My Ideal BusinessBusiness Model `
CONSULTING
IDEA
DISTRIBUTION
PROMOTION
Key Resources• Website• Community of Buyers• Community of Creators
B2B Revenues• Consultancy• Web Advertisement
B2C Revenues• Online Commission
Cost Structure• Website Creation• Orders Handling• Human resource• Community Building
Key Activities• Website Development• Online Marketing• Product S&H• Creators Scouting • Consultancy• Coproduction
Creative Commerce
My Ideal BusinessBusiness Model I Costs, Revenues, Activities & Resources
Creative Commerce
1.5 K
3 K
4.5K
6 K
Year 1
Year 3
Year5
Our aim is to create:A community of more than 250 creators,over 5.000 active Buyers, for the fifth year.With a purchase rate of 1.000 transactions/day
Creative Commerce
My Ideal BusinessBusiness Model I Channels
Viral Buzz• Social Media
• World of Mouth
WEB• Google & F.B ads
• www.fikostore.com• Facebook app
EXPO• Design & crafts
fairs, expo and stores
Viral Buzz• Social Media
• World of Mouth
WEB• Google & F.B ads
• www.fikostore.com• Facebook app
Scouting• Design & crafts
fairs, expo and stores• Schools
•Social media
To B
uyer
sTo
Cre
ator
s
How It Works
BUY IDEAS
SELL IDEAS
My Ideal BusinessHow It Works Creative Commerce
My Ideal BusinessHow It Works Creative Commerce
1. Creat a Product
2. Upload it @FikoStore.com
3. We Show itwww.fikostore.comFacebook @ FIkoStoreFront
4. People Buy It
5. Fiko manages the order
6. The Creator gets pay
My Ideal BusinessHow It Works Creative Commerce
CONSULTING &SUPPORT
1. Creat a Product
2. Upload it @FikoStore.com
3. We Show itwww.fikostore.comFacebook @ FIkoStoreFront
4. People Buy It
5. Fiko manages the order
6. The Creator gets pay
1. Creator develops a productin any of FIKO’s categories
My Ideal BusinessHow It Works Creative Commerce
Fashion
Product
Crafts
Food
2. The Creator Upload the product @www.fikostore.com
My Ideal BusinessHow It Works Creative Commerce
Project Image
Product Title
Fiko Category
Price
Visibility
Publish On
Chose File
Organic Pyjamas - For Her
$ 12 USD
Crafts Fashion Product Food
(JPG, GIF, PNG, at least 430 pixels wide or 430 pixels tall)
Your Price
Public Private
$ 23 USD
With Mark-Up90%
$ 40 USD
With S&H
FiKo Store Social Networks
Create Product
Upload Your Product
Creative Commerce Buy Sell Cart
1/4 CuartoBogotáColombiaShow Fashion -Design FavouritesContact
UPLOAD PRODUCT ORDERS
PRODUCTS SETTING
FACEBOOK SHOP
MORE FROM THIS SHOP
http://www.�kostore.com
http://www.�kostore.com
Home > Sell > Upload Product FikoStore on Facebook
Register I Sign In I Community I Blog Help I About
3. We show it@www.fikostore.com
My Ideal BusinessHow It Works Creative Commerce
Creative Commerce
Organic Pyjamas1/4 Cuarto $40 USD
Cagua CollectionCaona $62 USD
Love Waters20 Water $12USD
3D NoteBookMake-Mi $19USD
Mancornas1/4 Cuarto $25 USD
Golf HatNexos $33 USD
Mochila Bau-Ya $65USD
Guadgua ChairsBau-Ya $120USD
Organic Pyjamas1/4 Cuarto $40 USD
Cagua CollectionCaona $62 USD
Love Waters20 Water $12USD
3D NoteBookMake-Mi $19USD
Buy Sell Cart
http://www.�kostore.com
http://www.�kostore.com
CATEGORIES HAND PICKED ITEMS Se More FikoStore on Facebook
Register I Sign In I Community I Blog Help I About
SHOPPING GUIDE
Crafts & ArtsFashion Accessories Bags Cloth Shoes WatchesProductFood
By Price Under $25 Under $50 Under $100 Under $200 Over $201 Browse Best-seller Designer Brand FeaturedGift Certificate
3. We show it@ Facebook Fiko Store Front
My Ideal BusinessHow It Works Creative Commerce
My Ideal BusinessHow It Works Creative Commerce
3. The creator shows it@ Facebook Creators Store Site
Website Dev Creators Cut S&H Pay-Portal Marketing Overhead
My Ideal BusinessHow It Works Creative Commerce
4. Buyer see the product@ Facebook Creators Store Site
My Ideal BusinessHow It Works Creative Commerce
4. Buyer see the product@ Facebook Creators Store Site>> Fiko Shop
Creative Commerce Buy Sell Cart
Organic Pyjamas - For Her
$40 USDAdd to Cart
1/4 CuartoBogotáColombiaShow Fashion -Design FavouritesContact
FACEBOOK SHOP
44 LEFT OF 50
MORE FROM THIS SHOP
http://www.�kostore.com
http://www.�kostore.com
Home > 1/4 cuarto shop > Pyjamas FikoStore on Facebook
Register I Sign In I Community I Blog Help I About
My Ideal BusinessHow It Works Creative Commerce
4. Buyer Buys The Product@ Facebook Creators Store Site>> Fiko Shop
5. Fiko manages the orders
6. The Creator gets the money
My Ideal BusinessHow It Works Creative Commerce
We offer every payment method to our buyers
We take the product from the creator to the buyer, then the creators gets the money
For The Creators• More Clients• Product Exposure• Coproduction • Consultancy• No investment
For The Region• Design Culture• International Exposure• New e-commerce Model• Creative sector growth
For The Buyers• Original Products• Fair Price• Save platform• Local payment & Fast delivery
Creative Commerce
My Ideal BusinessThe Benefits
Now, Let’s Talk About Money....
My Ideal BusinessFinancials Creative Commerce
10%6%
9%
16% 57%
2%
My Ideal BusinessFinancials
Start-UpWebsite DevCreators CutS&HPay-PortalMarketingOverheadTOTAL
$14.550n/an/an/a
$5.290$47.300
$11.000$96.900$30.000$14.000$18.000$77.500
$18.000$315.000$96.0000$47.0000$29.400
$111.500
$36.000$690.000$200.000$105.000$58.000
$173.000
$70.000$1.150.000$420.000$230.000$120.000$270.000
$80.000$2.199.600$625.000$344.000$230.000$400.000
Year 1 Year 2 Year 3 Year 4 Year 5
$67 K $225 K $615 K $1.2 M $2.5 M $3.9 M
FINANCIALS- COSTS
Website Dev Creators Cut S&H Pay-Portal Marketing Overhead
Creative Commerce
71%
8%
22%
Start-Up
Year
5
$ 0
$ 1.500.000
$ 3.000.000
$ 4.500.000
$ 6.000.000
Year 1Year 2
Year 3Year 4 Year 5
Food =X 1.8
=X 2
=X 2.2
=X 1.5
Products
Fashion
Crafts
My Ideal BusinessFinancials
Ideas SellingWeb AdvConsultingCoproductionTOTAL
$235.000$12.600
n/an/a
780.000$15.960
n/an/a
$1.700.000$20.500$6.600
n/a
$3.800.000$22.500$11.700$3.000
$5.700.000$27.000$18.000$9.0000
Year 1 Year 2 Year 3 Year 4 Year 5
$246 K $800 K $1.8 M $3.9 M $5.8 M
FINANCIALS- REVENUES
Creative Commerce
R. MarkUp
R. MarkUp
R. MarkUp
R. MarkUp
Creative Commerce
FINANCIALS- REVENUES
My Ideal BusinessFinancials
Start-UpC.V InvestmentRevenuesCostsNet ProfitPay to V.CV.C Dividend(1%)
140.000n/a
-67.000n/an/an/a
n/a246.000-225.000
n/an/an/a
n/a800.000-616.00063.600-35.000-4.500
n/a1.800.000-1.260.000
240.000-35.000-16.800
n/a3.900.000-2.600.000
682.000-35.000-34.000
n/a5.800.000-3.900.0001.017.00035.000050.900
Year 1 Year 2 Year 3 Year 4 Year 5
$73 K $6.5 K $31 K $218 K $830 K $1.6 M
FINANCIALS- CASH FLOW
$ 1.500.000
$ 3.000.000
$ 4.500.000
$ 6.000.000
Year 1 Year 2 Year 3 Year 4 Year 5
Break-Even
Revenues
Total Costs
ROI = 300% in %5 Years
Creative Commerce
My Ideal Business
Thank you!!!`
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