in store innovation for store activation

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Innovation at the Point Of Sale In-store Innovation for Store Activation

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Presentation given to members of the Digital Business Club powered by L'Atelier BNP Paribas in Shanghai. Much has been said about the meteoric rise of e-commerce, but offline retail continues to be an important channel for most retailers, with over 80% of sales still made at the store. Rather than see digital technologies as a threat, what if offline retailers can turn them into an advantage instead?

TRANSCRIPT

Page 1: In store innovation for store activation

Innovation at the Point Of SaleIn-store Innovation for Store Activation

Page 2: In store innovation for store activation

How to drive sales efficiency & enrich the consumer experience?

Store concept

Staff performance

Location of the store

Distance from home

Apple

IKEA

Watsons

Skills level

Process

Recruitment

Traffic (metro)

Fitting with brand perception?

Density (banks,

convenience stores)

Accessibility

Which role Technologies can play?

+ + +

Page 3: In store innovation for store activation

Brand flagship

Retail evolution

Self serviceInternet

Mobile

Traditional retailing

Experience center

Less store assistantsAutomated

processes

Simplified environments

Service centric

Product interaction

Shopping is pleasure

Page 4: In store innovation for store activation
Page 5: In store innovation for store activation
Page 6: In store innovation for store activation

Retail evolutionWhy luxury consumers shop online?

Page 7: In store innovation for store activation

Consumer journey

Mobile in RetailA GS1 MobileCom White Paper

Page 8: In store innovation for store activation

Enabled Services

Mobile in RetailA GS1 MobileCom White Paper

Page 9: In store innovation for store activation

Near store incentives

HomeIn-store Street, Ave, Aisle Wifi-range …

Always-On

15% OFF 75% OFF

City

Check-in for Points

Incentive

Effort

HomeIn-store Street, Ave, Aisle Wifi-range …

Always-On

15% OFF 75% OFF

City

Check-in for Points

Incentive

Effort

Page 10: In store innovation for store activation

Takeaways

No traffic, no business

No measurement, no improvement

Key trend to follow: “In-Store LBS”

Key trend to follow: “NFC”

Page 11: In store innovation for store activation

About us

Shanghai

L’Atelier BNP ParibasSHANGHAI OFFICE

Cloud Nine Plaza, 9/F 1118, West Yan'an Road200052 Shanghai - China(8621) 62818533

L’Atelier is an independent consulting firm, part of

BNP Paribas Group.

Contact us

[email protected]

L’Atelier (Shanghai) Ltd.哲翰管理咨询(上海)有限公司

Find us

Page 12: In store innovation for store activation

S a n F r a n c i s c o ● P a r i s ● S h a n g h a i