fiko store

My Ideal Business I WS6BY: FELIPE GOMEZ

Creative Commerce

Project LeadGiovanni Lanzone

TutorCarla Zorzoz

Creative Commerce

My Ideal BusinessThe Problem

Young DESIGNERS and CREATORS in Colombia are having problems to promote and distribute their offer. They are in need of project managing and new distribution channels to maintain their endeavours going.

DESIGN

PROMOTING

DISTRIBUTION

MANAGING

Creative Commerce

My Ideal BusinessThe Solution

1 COLOMBIANON-LINECREATIVE HUB

st

My Ideal BusinessThe Solution

1 COLOMBIANON-LINECREATIVE HUB STORE

st

Creative Commerce

My Ideal BusinessMission Statement

We are a virtual trading platform that offers innovative ideas and provides their creators with

logistics and consulting for the commercialization, distribution and management of projects.

Creative Commerce

Creative Commerce

•In Colombia the creative industry is rising, moving 2 Billion Dollars per year. •It uses 28% of national workforce.

CraftsInterface Design

FashionGraphic Design

Industria Design

Textile

0% 10% 20% 30% 40%

1,48%

3,45%

3,76%21%

3,88% 36%

CREATIVE SECTOR DISTRIBUTION

$440Million

$720Million

My Ideal BusinessThe Market I B2B

CRAFTS

FASHION

DESIGN

$1.4BILLION

$240Million

Creative Commerce

The Creators

• LATIN AMERICAN YOUTH; Between 18 and 35 years -Seeking for meaningful stuff, and design conscience

• Are part of social media based communities - Colombia is the 3rd biggest consumer of S.M in the region with 14.8 million Facebook Users

• They move in the e-commerce world - They do over 12.000 purchases per day - E commerce growth = 25% per year

My Ideal BusinessThe Market I B2C

The Buyers

Creative Commerce

21%

55%

24%

8.1 M

18 to 35 Facebook Users

Creative Commerce

OPEN SOURCE BUSINESS MODEL

My Ideal BusinessBusiness Model `

CONSULTING

IDEA

DISTRIBUTION

PROMOTION

Key Resources• Website• Community of Buyers• Community of Creators

B2B Revenues• Consultancy• Web Advertisement

B2C Revenues• Online Commission

Cost Structure• Website Creation• Orders Handling• Human resource• Community Building

Key Activities• Website Development• Online Marketing• Product S&H• Creators Scouting • Consultancy• Coproduction

Creative Commerce

My Ideal BusinessBusiness Model I Costs, Revenues, Activities & Resources

Creative Commerce

1.5 K

3 K

4.5K

6 K

Year 1

Year 3

Year5

Our aim is to create:A community of more than 250 creators,over 5.000 active Buyers, for the fifth year.With a purchase rate of 1.000 transactions/day

Creative Commerce

My Ideal BusinessBusiness Model I Channels

Viral Buzz• Social Media

• World of Mouth

WEB• Google & F.B ads

• www.fikostore.com• Facebook app

EXPO• Design & crafts

fairs, expo and stores

Viral Buzz• Social Media

• World of Mouth

WEB• Google & F.B ads

• www.fikostore.com• Facebook app

Scouting• Design & crafts

fairs, expo and stores• Schools

•Social media

To B

uyer

sTo

Cre

ator

s

How It Works

BUY IDEAS

SELL IDEAS

My Ideal BusinessHow It Works Creative Commerce


1. Creat a Product

2. Upload it @FikoStore.com

3. We Show itwww.fikostore.comFacebook @ FIkoStoreFront

4. People Buy It

5. Fiko manages the order

6. The Creator gets pay


CONSULTING &SUPPORT

1. Creat a Product

2. Upload it @FikoStore.com

3. We Show itwww.fikostore.comFacebook @ FIkoStoreFront

4. People Buy It

5. Fiko manages the order

6. The Creator gets pay

1. Creator develops a productin any of FIKO’s categories


Fashion

Product

Crafts

Food

2. The Creator Upload the product @www.fikostore.com


Project Image

Product Title

Fiko Category

Price

Visibility

Publish On

Chose File

Organic Pyjamas - For Her

$ 12 USD

Crafts Fashion Product Food

(JPG, GIF, PNG, at least 430 pixels wide or 430 pixels tall)

Your Price

Public Private

$ 23 USD

With Mark-Up90%

$ 40 USD

With S&H

FiKo Store Social Networks

Create Product

Upload Your Product

Creative Commerce Buy Sell Cart

1/4 CuartoBogotáColombiaShow Fashion -Design FavouritesContact

UPLOAD PRODUCT ORDERS

PRODUCTS SETTING

FACEBOOK SHOP

MORE FROM THIS SHOP

http://www.�kostore.com


Home > Sell > Upload Product FikoStore on Facebook

Register I Sign In I Community I Blog Help I About

3. We show [email protected]


Creative Commerce

Organic Pyjamas1/4 Cuarto $40 USD

Cagua CollectionCaona $62 USD

Love Waters20 Water $12USD

3D NoteBookMake-Mi $19USD

Mancornas1/4 Cuarto $25 USD

Golf HatNexos $33 USD

Mochila Bau-Ya $65USD

Guadgua ChairsBau-Ya $120USD

Organic Pyjamas1/4 Cuarto $40 USD

Cagua CollectionCaona $62 USD

Love Waters20 Water $12USD

3D NoteBookMake-Mi $19USD

Buy Sell Cart



CATEGORIES HAND PICKED ITEMS Se More FikoStore on Facebook


SHOPPING GUIDE

Crafts & ArtsFashion Accessories Bags Cloth Shoes WatchesProductFood

By Price Under $25 Under $50 Under $100 Under $200 Over $201 Browse Best-seller Designer Brand FeaturedGift Certificate

3. We show it@ Facebook Fiko Store Front



3. The creator shows it@ Facebook Creators Store Site

Website Dev Creators Cut S&H Pay-Portal Marketing Overhead


4. Buyer see the product@ Facebook Creators Store Site


4. Buyer see the product@ Facebook Creators Store Site>> Fiko Shop

Creative Commerce Buy Sell Cart

Organic Pyjamas - For Her

$40 USDAdd to Cart

1/4 CuartoBogotáColombiaShow Fashion -Design FavouritesContact

FACEBOOK SHOP

44 LEFT OF 50

MORE FROM THIS SHOP



Home > 1/4 cuarto shop > Pyjamas FikoStore on Facebook



4. Buyer Buys The Product@ Facebook Creators Store Site>> Fiko Shop

5. Fiko manages the orders

6. The Creator gets the money


We offer every payment method to our buyers

We take the product from the creator to the buyer, then the creators gets the money

For The Creators• More Clients• Product Exposure• Coproduction • Consultancy• No investment

For The Region• Design Culture• International Exposure• New e-commerce Model• Creative sector growth

For The Buyers• Original Products• Fair Price• Save platform• Local payment & Fast delivery

Creative Commerce

My Ideal BusinessThe Benefits

Now, Let’s Talk About Money....

My Ideal BusinessFinancials Creative Commerce

10%6%

9%

16% 57%

2%

My Ideal BusinessFinancials

Start-UpWebsite DevCreators CutS&HPay-PortalMarketingOverheadTOTAL

$14.550n/an/an/a

$5.290$47.300

$11.000$96.900$30.000$14.000$18.000$77.500

$18.000$315.000$96.0000$47.0000$29.400

$111.500

$36.000$690.000$200.000$105.000$58.000

$173.000

$70.000$1.150.000$420.000$230.000$120.000$270.000

$80.000$2.199.600$625.000$344.000$230.000$400.000

Year 1 Year 2 Year 3 Year 4 Year 5

$67 K $225 K $615 K $1.2 M $2.5 M $3.9 M

FINANCIALS- COSTS

Website Dev Creators Cut S&H Pay-Portal Marketing Overhead

Creative Commerce

71%

8%

22%

Start-Up

Year

5

$ 0

$ 1.500.000

$ 3.000.000

$ 4.500.000

$ 6.000.000

Year 1Year 2

Year 3Year 4 Year 5

Food =X 1.8

=X 2

=X 2.2

=X 1.5

Products

Fashion

Crafts


Ideas SellingWeb AdvConsultingCoproductionTOTAL

$235.000$12.600

n/an/a

780.000$15.960

n/an/a

$1.700.000$20.500$6.600

n/a

$3.800.000$22.500$11.700$3.000

$5.700.000$27.000$18.000$9.0000


$246 K $800 K $1.8 M $3.9 M $5.8 M

FINANCIALS- REVENUES

Creative Commerce

R. MarkUp

R. MarkUp

R. MarkUp

R. MarkUp

Creative Commerce

FINANCIALS- REVENUES


Start-UpC.V InvestmentRevenuesCostsNet ProfitPay to V.CV.C Dividend(1%)

140.000n/a

-67.000n/an/an/a

n/a246.000-225.000

n/an/an/a

n/a800.000-616.00063.600-35.000-4.500

n/a1.800.000-1.260.000

240.000-35.000-16.800

n/a3.900.000-2.600.000

682.000-35.000-34.000

n/a5.800.000-3.900.0001.017.00035.000050.900


$73 K $6.5 K $31 K $218 K $830 K $1.6 M

FINANCIALS- CASH FLOW

$ 1.500.000

$ 3.000.000

$ 4.500.000

$ 6.000.000


Break-Even

Revenues

Total Costs

ROI = 300% in %5 Years

Creative Commerce

My Ideal Business

Thank you!!!`

fiko store

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