features of advertisement

Prepared by: Ranjan P. VelariClass: M.A. Sem. 4Paper No.: 15 (Mass Communication & Media Studies)Batch Year: 2014-16Enrolment No.: 14101032Email Id: ranjanvelari@gmail.comSubmitted to: Smt.S.B. Gardi Department of English Maharaja Krishnakumarsinhji

Bhavnagar University

Features of Advertisement

Can you imagine world without advertisement? If advertisement not exits then what happened with people?

How can people get information about such products? How can traders’ sales their products?

How can we expand ratio of market? How can we know about such delicious foods?

If advertisement not ….??????

“Advertising consists of all activities

involved in presenting to a group of non-

personal, oral or visual, openly sponsored

identified message regarding a product,

service, or idea. The message, called an

advertisement, is disseminated through

one or more media and is paid for by the

identified sponsor.” - William

Stanton

Advertisement includes so many things….

Education, Awareness about health, Science & Technology, Vehicles, Jewelers, Social Awareness, Politics, Economics, Job and so on… So many things included in it. If we pick up any of the field advertisement also plays a vital role. Sometimes it is invisible because we can’t know that this thing also included in advertisement. But to small thing to large thing advertisement becomes important.

Advertisement as a whole….

EducationAwareness

about Health

Science & Technology

Vehicles

Politics

Economics

Social Awareness

Job

Advertisement

The world has become a global market

Modern market

Dynamic, Competitive, Consumer-oriented

Marketing Process

Consumers Competitors

Advertisement

InformAttract

Convince the valued Customers

Advertisement

Special message

Sent by the specific person

For specific group of people(listeners, readers &viewers)

For the specific period of timeSpecific manner

To achieve the specific goals

The word advertisement came fromLatin word “ad vertere” it means “to turn toward”

Advertisement means oral, written, audio-visual message addressed to the people for the purpose of informing them to buy the products or to act favorably toward idea or institution.

Features of AdvertisementTool for Market Promotion Promotion

PublicityPowerful

Personal selling

Advertising

Sales promotionPopular element of

promotional mix

Expensive

Non-personal Advertisement is a type of non-personal or mass communication with the target audience, large number of people are addressed at time. It is called as non-personal salesmanship.

Paid Form It is not free of cost. Advertiser (sponsor) spend money for preparing message, buying media, and monitoring advertising efforts. Company has to prepare its advertisement budget to appropriate advertising costs.

Wide Applicability

Advertising is a popular and widely used means for communicating with the target market. It is not used only for business and profession, but is widely used by museums, charitable trusts, government agencies, educational institutions, and others to inform and attract various target publics.

These two images shows that how advertisement attract people?

sss References:

https://en.wikipedia.org/wiki/Advertising

 http://www.yourarticlelibrary.com/advertising/advertising-its-definitions-characteristics-and-objectives/48658/

Images from the newspaper of Gujarat (21-3-2016)