farmfreshexchange

FarmFreshExchangebuy local

Tony Klemmer, Elizabeth Schmidt, Michael Qin, Philipp Berner

THE TREND

#1 Trend

“BUY LOCAL FRESH PRODUCE”

#2 Trend

“72% of Restaurants Observe Higher Sales With Use of Local Produce”

- National Restaurant Association

THE CHALLENGE:

# local farms in 20 largest cities

# target restaurants in 20 largest cities

CHALLANGEHow do we connect those purchases with

the local farmers effectively and efficiently?

# target restaurants per metro city

# local farms per large metro city

35k 4k700k 800k

$4.8b spend on fresh local food by target restaurant in 20 largest cities

THE BIG IDEA

Connects local farmers to local restaurants and bridges the gap within communities.

FarmFreshExchange

FarmFreshExchange

DEMOhttp://bit.ly/dyzgOg

HOW IT WORKS?

How to sell this? How to manage quality?

Who delivers? Go to market? Competition?

How to get paid?

THE GOAL

Scale to 20 largest cities in US:

Total Transaction Revenue: $100M

Revenue share

Total transaction revenue

3 year adoption rate

Total Transaction Volume$240m

20%10%

$4.8m

“When one has tasted

fresh food,

he knows what Angels eat.”

- Mark Twain