everything charter schools need to know about give to the max day
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Get the Most Out of Give to the Max Day
Everything Charter Schools Need to Know about GTMD10:00 – 11:00 a.m.
GiveMN On The Road | 2013
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Today’s Agenda
• Introduction to GiveMN
• Give to the Max Day Details for Charter Schools
• How GiveMN.org Works
• How to Set Up Your School Page
• Digital Fundraising Tips & Tricks
GiveMN On The Road | 2013
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Introduction to GiveMNWho?
GiveMN On The Road | 2013
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Your GiveMN Team
GiveMN On The Road | 2013
Dana NelsonExecutive Director
Daniel MooreDevelopment & Partnerships Manager
Jeff AchenDigital Strategist
Leona ThaoSchool Outreach &Partnership Coordinator
Alsa BrunoSchool Outreach &
Partnership Coordinator
Nina GazelNonprofit Outreach &
Partnership Coordinator
Olivia JamesNonprofit Outreach &Partnership Coordinator
AmeriCorps VISTA TeamGiveMN Staff
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About GiveMN
• A collaborative nonprofit venture to transform philanthropy in Minnesota by growing charitable giving and moving more of it online.
• An independent 501(c)(3) organization and an affiliate of Minnesota Philanthropy Partners.
• Funded by organizations, foundations, corporations, and individual donors from across Minnesota and beyond.
• Partners with Razoo to provide creative giving events and state-of-the-art technology.
GiveMN On The Road | 2013
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About Give to the Max Day
• Started in 2009 as a launch event for GiveMN
• The Great Minnesota Give Together
• Now, the biggest online giving event in the world
• Raised $16,391,905 in 2012
– 4,381 Organizations
– 53,339 Donors
• Schools raised $575,000 in 2012
– 255 Schools
– 7,000 Donors
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Give to the Max DayDetails for Schools
When?
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GTMD13 Prizes
Leaderboard StructureBased on Guidestar Data and ZIP Code
Schools are eligible to compete in the following leaderboards
(outside the 7-county metro)
Leaderboard PrizesSame for Each Leaderboard Based on Dollars Raised
First Place $10,000
Second Place $7,500
Third Place $5,000
Fourth Place $2,500
Fifth Place $1,000
Sixth Place $500
Seventh Place $500
Eighth Place $500
Ninth Place $500
Tenth Place $500
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GTMD13 Prizes
Hourly Golden TicketsDonations Drawn Randomly Every Hour
Super-sized Golden TicketDonations Drawn Randomly After 24 Hours
Power Hours NEW!
School Raising the Most Dollars during each power hour will get $1,000!
2:00 – 2:59 a.m.
5:00 – 5:59
5:00 – 5:59
6:00 – 6:59 p.m.
11:00 – 11:59 p.m.
GiveMN On The Road | 2013
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GTMD13 Details
Mall of America Event
• Livestream coverage by The UpTake, broadcast on GiveMN.org
• Interviews with nonprofits & schools
• Live performances by musicians
Minimum Donation
• $10.00 minimum donation
• No maximum gift amount
Scheduled Giving
• Starting Nov. 1, donors can schedule their gift to be transacted on GTMD
Fees
• A transaction and processing fee of 4.9% is applied to all transactions
• 100% of a donor’s gift is deductible
GiveMN On The Road | 2013
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How GiveMN.org WorksWhat?
GiveMN On The Road | 2013
12GiveMN On The Road | 2013
GiveMN Works for Donors
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GiveMN Works for Schools
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How to Set UpYour School Page
Where?
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Get Started
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Get Started
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Claim Admin Access of Your Page
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Edit
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Images/Videos
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3xPages with photos typically raise
3x more in donations than pages without
4xPages with video typically raise
4x more in donations than pages without
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Thank Donors
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Share: Website Widget
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Donations & Disbursements
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Matching Grants
GiveMN On The Road | 2013
Start: 11/14/2013End: 11/14/2013
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Digital FundraisingTips & Tricks
How?
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• Archived Webinars on GiveMN Resource Center– Maximizing Email
– Maximizing Social Media
– Maximizing Photos & Video
– Maximizing GiveMN Mobile
• Logo Packs– GiveMN Logo
– Give to the Max Day 2013 Logo
• GiveMN How-To Videos
School Toolkit
Click the GTMD Logo in Footer on www.GiveMN.org
• Backpack Flyer Template
• Email Template
• Direct Mail Template
• Radio PSA Template
• Letter to the Editor Template
• News Release Template
• Give to the Max Day Preparation Checklist
• Give to the Max Day Communication Tip Sheet
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Plan Your Fundraising
• How does your school change the world?
• How does your donor affect that change?
• What inspires your donors?
• Who’s the best voice to ask your donors?
• Create your suggested donation amounts
• Ask for recurring donations starting on GTMD
• Ensure staff participation
• Don’t be afraid to ask!
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Plan Your Communications
• GiveMN Page
• Your Own Web Page
• Email - personalized as much as possible
• Social Media– Facebook
– Twitter with hashtag #GTMD13
– YouTube
– Blog
• Backpack Flyers, Postcards, Letters, & Phone Calls
• Local Television, Radio, Newspaper, & Outdoor
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Plan Your Give to the Max Day
• Power Hour Strategy
• Engage Your Students to Communicate to Parents
• Community Events & Volunteer Engagement
• Media Outreach, Open House & Tours
• Social Media Outreach
– Create Facebook status and Twitter tweet templates that donors can easily copy and paste
– Ask donors to re-post and re-tweet your good news!
• Thanking Donors
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Plan Your Follow Up
• Friday morning ‘thank you’ email and social media
• Calls and/or hand-written notes to your best donors
• Did you win a prize? Meet a goal? Raise a lot?Share the good news with your media partners!
• Tell students about their community’s generosity
• Remind donors that they can give to your school at any time throughout the year
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Great Examples
Mission-Centered Branding:Oak-Land PTA ($7,675)
Program Focus:Spectrum High School ($1,930)
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