everything charter schools need to know about give to the max day

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Get the Most Out of Give to the Max Day

Everything Charter Schools Need to Know about GTMD10:00 – 11:00 a.m.

GiveMN On The Road | 2013

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Today’s Agenda

• Introduction to GiveMN

• Give to the Max Day Details for Charter Schools

• How GiveMN.org Works

• How to Set Up Your School Page

• Digital Fundraising Tips & Tricks


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Introduction to GiveMNWho?


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Your GiveMN Team


Dana NelsonExecutive Director

Daniel MooreDevelopment & Partnerships Manager

Jeff AchenDigital Strategist

Leona ThaoSchool Outreach &Partnership Coordinator

Alsa BrunoSchool Outreach &

Partnership Coordinator

Nina GazelNonprofit Outreach &

Partnership Coordinator

Olivia JamesNonprofit Outreach &Partnership Coordinator

AmeriCorps VISTA TeamGiveMN Staff

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About GiveMN

• A collaborative nonprofit venture to transform philanthropy in Minnesota by growing charitable giving and moving more of it online.

• An independent 501(c)(3) organization and an affiliate of Minnesota Philanthropy Partners.

• Funded by organizations, foundations, corporations, and individual donors from across Minnesota and beyond.

• Partners with Razoo to provide creative giving events and state-of-the-art technology.


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About Give to the Max Day

• Started in 2009 as a launch event for GiveMN

• The Great Minnesota Give Together

• Now, the biggest online giving event in the world

• Raised $16,391,905 in 2012

– 4,381 Organizations

– 53,339 Donors

• Schools raised $575,000 in 2012

– 255 Schools

– 7,000 Donors


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Give to the Max DayDetails for Schools

When?


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GTMD13 Prizes

Leaderboard StructureBased on Guidestar Data and ZIP Code

Schools are eligible to compete in the following leaderboards

(outside the 7-county metro)

Leaderboard PrizesSame for Each Leaderboard Based on Dollars Raised

First Place $10,000

Second Place $7,500

Third Place $5,000

Fourth Place $2,500

Fifth Place $1,000

Sixth Place $500

Seventh Place $500

Eighth Place $500

Ninth Place $500

Tenth Place $500


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GTMD13 Prizes

Hourly Golden TicketsDonations Drawn Randomly Every Hour

Super-sized Golden TicketDonations Drawn Randomly After 24 Hours

Power Hours NEW!

School Raising the Most Dollars during each power hour will get $1,000!

2:00 – 2:59 a.m.

5:00 – 5:59

5:00 – 5:59

6:00 – 6:59 p.m.

11:00 – 11:59 p.m.


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GTMD13 Details

Mall of America Event

• Livestream coverage by The UpTake, broadcast on GiveMN.org

• Interviews with nonprofits & schools

• Live performances by musicians

Minimum Donation

• $10.00 minimum donation

• No maximum gift amount

Scheduled Giving

• Starting Nov. 1, donors can schedule their gift to be transacted on GTMD

Fees

• A transaction and processing fee of 4.9% is applied to all transactions

• 100% of a donor’s gift is deductible


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How GiveMN.org WorksWhat?


12GiveMN On The Road | 2013

GiveMN Works for Donors

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GiveMN Works for Schools


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How to Set UpYour School Page

Where?


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Get Started


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Get Started


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Claim Admin Access of Your Page


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Edit


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Images/Videos


3xPages with photos typically raise

3x more in donations than pages without

4xPages with video typically raise

4x more in donations than pages without

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Thank Donors


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Share: Website Widget


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Donations & Disbursements


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Matching Grants


Start: 11/14/2013End: 11/14/2013

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Digital FundraisingTips & Tricks

How?


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• Archived Webinars on GiveMN Resource Center– Maximizing Email

– Maximizing Social Media

– Maximizing Photos & Video

– Maximizing GiveMN Mobile

• Logo Packs– GiveMN Logo

– Give to the Max Day 2013 Logo

• GiveMN How-To Videos

School Toolkit

Click the GTMD Logo in Footer on www.GiveMN.org

• Backpack Flyer Template

• Email Template

• Direct Mail Template

• Radio PSA Template

• Letter to the Editor Template

• News Release Template

• Give to the Max Day Preparation Checklist

• Give to the Max Day Communication Tip Sheet


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Plan Your Fundraising

• How does your school change the world?

• How does your donor affect that change?

• What inspires your donors?

• Who’s the best voice to ask your donors?

• Create your suggested donation amounts

• Ask for recurring donations starting on GTMD

• Ensure staff participation

• Don’t be afraid to ask!


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Plan Your Communications

• GiveMN Page

• Your Own Web Page

• Email - personalized as much as possible

• Social Media– Facebook

– Twitter with hashtag #GTMD13

– YouTube

– Blog

• Backpack Flyers, Postcards, Letters, & Phone Calls

• Local Television, Radio, Newspaper, & Outdoor


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Plan Your Give to the Max Day

• Power Hour Strategy

• Engage Your Students to Communicate to Parents

• Community Events & Volunteer Engagement

• Media Outreach, Open House & Tours

• Social Media Outreach

– Create Facebook status and Twitter tweet templates that donors can easily copy and paste

– Ask donors to re-post and re-tweet your good news!

• Thanking Donors


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Plan Your Follow Up

• Friday morning ‘thank you’ email and social media

• Calls and/or hand-written notes to your best donors

• Did you win a prize? Meet a goal? Raise a lot?Share the good news with your media partners!

• Tell students about their community’s generosity

• Remind donors that they can give to your school at any time throughout the year


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Great Examples

Mission-Centered Branding:Oak-Land PTA ($7,675)

Program Focus:Spectrum High School ($1,930)

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Contact Us

[email protected]

651.325.4281


mailto:[email protected]

everything charter schools need to know about give to the max day

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