everything saint paul public schools need to know about give to the max day 2013
TRANSCRIPT
![Page 1: Everything Saint Paul Public Schools Need to Know about Give to the Max Day 2013](https://reader035.vdocuments.us/reader035/viewer/2022081403/554c8288b4c905df3c8b4f19/html5/thumbnails/1.jpg)
Get the Most Out of Give to the Max Day
Everything You Need to Know about GTMD
Saint Paul Public Schools
8:00 – 9:00 a.m.
GiveMN OnThe Road | 2013
![Page 2: Everything Saint Paul Public Schools Need to Know about Give to the Max Day 2013](https://reader035.vdocuments.us/reader035/viewer/2022081403/554c8288b4c905df3c8b4f19/html5/thumbnails/2.jpg)
Today’s Agenda
• Introduction to GiveMN
• How to Set Up Your School Page
• Give to the Max Day Details for SPPS
• Digital Fundraising Tips & Tricks
GiveMN On The Road | 2013
![Page 3: Everything Saint Paul Public Schools Need to Know about Give to the Max Day 2013](https://reader035.vdocuments.us/reader035/viewer/2022081403/554c8288b4c905df3c8b4f19/html5/thumbnails/3.jpg)
Introduction to GiveMNWho?
GiveMN On The Road | 2013
![Page 4: Everything Saint Paul Public Schools Need to Know about Give to the Max Day 2013](https://reader035.vdocuments.us/reader035/viewer/2022081403/554c8288b4c905df3c8b4f19/html5/thumbnails/4.jpg)
Leona ThaoSchool Outreach &Partnership Coordinator
Your GiveMN Team
Dana NelsonExecutive Director
Daniel MooreDevelopment & Partnerships Manager
Jeff AchenDigital Strategist
Alsa BrunoSchool Outreach &
Partnership Coordinator
Nina GazelNonprofit Outreach &
Partnership Coordinator
Olivia JamesNonprofit Outreach &Partnership Coordinator
AmeriCorps VISTA TeamGiveMN Staff
GiveMN On The Road | 2013
![Page 5: Everything Saint Paul Public Schools Need to Know about Give to the Max Day 2013](https://reader035.vdocuments.us/reader035/viewer/2022081403/554c8288b4c905df3c8b4f19/html5/thumbnails/5.jpg)
About GiveMN• A collaborative nonprofit venture to transform
philanthropy in Minnesota by growing charitable giving and moving more of it online.
• An independent 501(c)(3) organization and an affiliate of Minnesota Philanthropy Partners.
• Funded by organizations, foundations, corporations, and individual donors from across Minnesota and beyond.
• Partners with Razoo to provide creative giving events and state-of-the-art technology.
GiveMN On The Road | 2013
• Give to the Max Day Details for SPPS
![Page 6: Everything Saint Paul Public Schools Need to Know about Give to the Max Day 2013](https://reader035.vdocuments.us/reader035/viewer/2022081403/554c8288b4c905df3c8b4f19/html5/thumbnails/6.jpg)
How to Set UpYour School Page
Where?
GiveMN On The Road | 2013
![Page 7: Everything Saint Paul Public Schools Need to Know about Give to the Max Day 2013](https://reader035.vdocuments.us/reader035/viewer/2022081403/554c8288b4c905df3c8b4f19/html5/thumbnails/7.jpg)
Find Your School Page
GiveMN On The Road | 2013
• Email Brandi Cavalletti to get your fundraiser page login info.
• In the body of the email, enter:• your name and email• your position• your school name
• Brandi Cavalletti - [email protected]
![Page 8: Everything Saint Paul Public Schools Need to Know about Give to the Max Day 2013](https://reader035.vdocuments.us/reader035/viewer/2022081403/554c8288b4c905df3c8b4f19/html5/thumbnails/8.jpg)
Find Your School Page
![Page 9: Everything Saint Paul Public Schools Need to Know about Give to the Max Day 2013](https://reader035.vdocuments.us/reader035/viewer/2022081403/554c8288b4c905df3c8b4f19/html5/thumbnails/9.jpg)
Find Your School Page• Email Brandi Cavaletti and [email protected] to
get your fundraiser page login info.• In the body of the email, enter:
• your name and email• your position• your school name
• Brandi Cavaletti - [email protected]• Leona Thao & Alsa Bruno - [email protected]
![Page 10: Everything Saint Paul Public Schools Need to Know about Give to the Max Day 2013](https://reader035.vdocuments.us/reader035/viewer/2022081403/554c8288b4c905df3c8b4f19/html5/thumbnails/10.jpg)
Find Your School Page• Email Brandi Cavaletti and [email protected] to
get your fundraiser page login info.• In the body of the email, enter:
• your name and email• your position• your school name
• Brandi Cavaletti - [email protected]• Leona Thao & Alsa Bruno - [email protected]
![Page 11: Everything Saint Paul Public Schools Need to Know about Give to the Max Day 2013](https://reader035.vdocuments.us/reader035/viewer/2022081403/554c8288b4c905df3c8b4f19/html5/thumbnails/11.jpg)
Find Your School Page
![Page 12: Everything Saint Paul Public Schools Need to Know about Give to the Max Day 2013](https://reader035.vdocuments.us/reader035/viewer/2022081403/554c8288b4c905df3c8b4f19/html5/thumbnails/12.jpg)
View
![Page 13: Everything Saint Paul Public Schools Need to Know about Give to the Max Day 2013](https://reader035.vdocuments.us/reader035/viewer/2022081403/554c8288b4c905df3c8b4f19/html5/thumbnails/13.jpg)
Edit
Inspire Giving
![Page 14: Everything Saint Paul Public Schools Need to Know about Give to the Max Day 2013](https://reader035.vdocuments.us/reader035/viewer/2022081403/554c8288b4c905df3c8b4f19/html5/thumbnails/14.jpg)
Edit
GiveMN On The Road | 2013
Suggested Donations
![Page 15: Everything Saint Paul Public Schools Need to Know about Give to the Max Day 2013](https://reader035.vdocuments.us/reader035/viewer/2022081403/554c8288b4c905df3c8b4f19/html5/thumbnails/15.jpg)
Edit
![Page 16: Everything Saint Paul Public Schools Need to Know about Give to the Max Day 2013](https://reader035.vdocuments.us/reader035/viewer/2022081403/554c8288b4c905df3c8b4f19/html5/thumbnails/16.jpg)
Images/Videos
3xPages with photos typically raise
3x more in donations than pages without
4xPages with video typically raise
4x more in donations than pages without
![Page 17: Everything Saint Paul Public Schools Need to Know about Give to the Max Day 2013](https://reader035.vdocuments.us/reader035/viewer/2022081403/554c8288b4c905df3c8b4f19/html5/thumbnails/17.jpg)
Thank Donors
GiveMN On The Road | 2013
![Page 18: Everything Saint Paul Public Schools Need to Know about Give to the Max Day 2013](https://reader035.vdocuments.us/reader035/viewer/2022081403/554c8288b4c905df3c8b4f19/html5/thumbnails/18.jpg)
Share
GiveMN On The Road | 2013
![Page 19: Everything Saint Paul Public Schools Need to Know about Give to the Max Day 2013](https://reader035.vdocuments.us/reader035/viewer/2022081403/554c8288b4c905df3c8b4f19/html5/thumbnails/19.jpg)
Donations & Disbursements
GiveMN On The Road | 2013
![Page 20: Everything Saint Paul Public Schools Need to Know about Give to the Max Day 2013](https://reader035.vdocuments.us/reader035/viewer/2022081403/554c8288b4c905df3c8b4f19/html5/thumbnails/20.jpg)
Matching Grants
GiveMN On The Road | 2013
Start: 11/14/2013End: 11/14/2013
![Page 21: Everything Saint Paul Public Schools Need to Know about Give to the Max Day 2013](https://reader035.vdocuments.us/reader035/viewer/2022081403/554c8288b4c905df3c8b4f19/html5/thumbnails/21.jpg)
Partners in Equity (PiE) Fund
What?
GiveMN On The Road | 2013
![Page 22: Everything Saint Paul Public Schools Need to Know about Give to the Max Day 2013](https://reader035.vdocuments.us/reader035/viewer/2022081403/554c8288b4c905df3c8b4f19/html5/thumbnails/22.jpg)
Partners in Equity (PiE)SPPS – a national example of a school district
dedicated to supporting “strong schools, strong communities”, committed to racial equity and high academic performance
GiveMN – a nonprofit dedicated to supporting Minnesota nonprofits and
schools by giving them fundraising training and online resources.
SPPS Foundation – a national example of a nonprofit foundation dedicated to inspiring innovative means of academic excellence
through involvement and investment in St. Paul.
![Page 23: Everything Saint Paul Public Schools Need to Know about Give to the Max Day 2013](https://reader035.vdocuments.us/reader035/viewer/2022081403/554c8288b4c905df3c8b4f19/html5/thumbnails/23.jpg)
Partners in Equity (PiE)
![Page 24: Everything Saint Paul Public Schools Need to Know about Give to the Max Day 2013](https://reader035.vdocuments.us/reader035/viewer/2022081403/554c8288b4c905df3c8b4f19/html5/thumbnails/24.jpg)
Give to the Max DayDetails for Schools
When?
GiveMN On The Road | 2013
![Page 25: Everything Saint Paul Public Schools Need to Know about Give to the Max Day 2013](https://reader035.vdocuments.us/reader035/viewer/2022081403/554c8288b4c905df3c8b4f19/html5/thumbnails/25.jpg)
About Give to the Max Day• Started in 2009 as a launch event for GiveMN
• The Great Minnesota Give Together
• Now, the biggest online giving event in the world
• Raised $16,391,905 in 2012• 4,381 Organizations• 53,339 Donors
• Schools raised $575,000 in 2012• 255 Schools• 7,000 Donors
GiveMN On The Road | 2013
![Page 26: Everything Saint Paul Public Schools Need to Know about Give to the Max Day 2013](https://reader035.vdocuments.us/reader035/viewer/2022081403/554c8288b4c905df3c8b4f19/html5/thumbnails/26.jpg)
GTMD13 PrizesLeaderboard Structure Based on Guidestar Data and ZIP Code
Schools are eligible to compete in the following leaderboards
All Nonprofits & Schools Leaderboard
Leaderboard Prizes Same for Each Leaderboard Based on Dollars Raised
First Place$10,000Second Place $7,500Third Place $5,000Fourth Place $2,500Fifth Place $1,000Sixth Place $500Seventh Place $500Eighth Place $500Ninth Place $500Tenth Place $500
GiveMN On The Road | 2013
![Page 27: Everything Saint Paul Public Schools Need to Know about Give to the Max Day 2013](https://reader035.vdocuments.us/reader035/viewer/2022081403/554c8288b4c905df3c8b4f19/html5/thumbnails/27.jpg)
GTMD13 PrizesHourly Golden Tickets
Donations Drawn Randomly Every Hour
School Donation 24 x $1,000
Super-sized Golden Ticket Donations Drawn Randomly After 24 Hours
School Donation$10,000
Power Hours School Raising the Most Dollars during each power hour will get $1,000!
2:00 – 2:59 a.m.
5:00 – 5:59 a.m.
5:00 – 5:59 p.m.
6:00 – 6:59 p.m.
11:00 – 11:59 p.m.
GiveMN On The Road | 2013
![Page 28: Everything Saint Paul Public Schools Need to Know about Give to the Max Day 2013](https://reader035.vdocuments.us/reader035/viewer/2022081403/554c8288b4c905df3c8b4f19/html5/thumbnails/28.jpg)
GTMD13 DetailsMall of America Event● Livestream coverage by The
UpTake, broadcast on GiveMN.org● Interviews with nonprofits &
schools● Live performances by musicians● Schools media event
Minimum Donation● $10.00 minimum donation● No maximum gift amount
Scheduled Giving• Starting Nov. 1, donors can schedule
their gift to be transacted on GTMD
Fees• A transaction and processing fee of
4.9% is applied to all transactions
• 5.1% fee for Partners in Equity will be taken out of your donations and shared via PiE process
• 100% of a donor’s gift is deductible
GiveMN On The Road | 2013
![Page 29: Everything Saint Paul Public Schools Need to Know about Give to the Max Day 2013](https://reader035.vdocuments.us/reader035/viewer/2022081403/554c8288b4c905df3c8b4f19/html5/thumbnails/29.jpg)
Digital FundraisingTips & Tricks
How?
GiveMN On The Road | 2013
![Page 30: Everything Saint Paul Public Schools Need to Know about Give to the Max Day 2013](https://reader035.vdocuments.us/reader035/viewer/2022081403/554c8288b4c905df3c8b4f19/html5/thumbnails/30.jpg)
• Give to the Max Day Communication Tip Sheet
• Webinar Archive on GiveMN Resource Center• Maximizing Email• Maximizing Social Media• Maximizing Photos & Video• Maximizing GiveMN Mobile
• Logo Packs• GiveMN Logo• Give to the Max Day 2013 Logo
• GiveMN How-To Videos
School ToolkitClick the GTMD Logo in Footer on www.GiveMN.org
• Backpack Flyer Template
• Email Template
• Direct Mail Template
• Radio PSA Template
• Letter to the Editor Template
• News Release Template
• Give to the Max Day Preparation Checklist
GiveMN On The Road | 2013
![Page 31: Everything Saint Paul Public Schools Need to Know about Give to the Max Day 2013](https://reader035.vdocuments.us/reader035/viewer/2022081403/554c8288b4c905df3c8b4f19/html5/thumbnails/31.jpg)
Plan Your Fundraising• How does your school change the world?
• How does your donor affect that change?
• What inspires your donors?
• Who’s the best voice to ask your donors?
• Create your suggested donation amounts
• Ask for recurring donations starting on GTMD
• Ensure staff participation
• UTILIZE YOUR AWESOME STUDENTS!
• Don’t be afraid to ask!
GiveMN On The Road | 2013
![Page 32: Everything Saint Paul Public Schools Need to Know about Give to the Max Day 2013](https://reader035.vdocuments.us/reader035/viewer/2022081403/554c8288b4c905df3c8b4f19/html5/thumbnails/32.jpg)
Plan Your Communications• GiveMN Page
• Your Own Web Page
• Email - personalized as much as possible
• Social Media• Facebook• Twitter with hashtag #GTMD13• YouTube• Blog
• Backpack Flyers, Postcards, Letters, & Phone Calls
• Local Television, Radio, Newspaper, & Outdoor
GiveMN On The Road | 2013
![Page 33: Everything Saint Paul Public Schools Need to Know about Give to the Max Day 2013](https://reader035.vdocuments.us/reader035/viewer/2022081403/554c8288b4c905df3c8b4f19/html5/thumbnails/33.jpg)
Plan Your Give to the Max Day• Power Hour Strategy
• Engage Your Students to Communicate to Parents
• Community Events & Volunteer Engagement
• Media Outreach, Open House & Tours
• Social Media Outreach• Create Facebook status and Twitter tweet templates
that donors can easily copy and paste• Ask friends to re-post and re-tweet your good news!
• Thanking Donors
GiveMN On The Road | 2013
![Page 34: Everything Saint Paul Public Schools Need to Know about Give to the Max Day 2013](https://reader035.vdocuments.us/reader035/viewer/2022081403/554c8288b4c905df3c8b4f19/html5/thumbnails/34.jpg)
Plan Your Follow Up• Friday morning ‘thank you’ email and social media
• Calls and/or hand-written notes to your best donors
• Did you win a prize? Meet a goal? Raise a lot?Share the good news with your media partners!
• Tell students about their community’s generosity
• Plan your year-round and giving day ‘thank you’
• Remind donors that they can give to your school at any time throughout the year
GiveMN On The Road | 2013
![Page 35: Everything Saint Paul Public Schools Need to Know about Give to the Max Day 2013](https://reader035.vdocuments.us/reader035/viewer/2022081403/554c8288b4c905df3c8b4f19/html5/thumbnails/35.jpg)
Great ExamplesMission-Centered Branding:Oak-Land PTA ($7,675)
Program Focus:Spectrum High School ($1,930)