engaging the social employee: using twitter to empower employees to become brand advocates

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@SMSsummit ▪ Boston ▪ October 29-30, 2014

www.socialmediastrategiessummit.com

#SMSSUMMIT @EA_CLARK 10|30|2014

USING TWITTER TO EMPOWER EMPLOYEES TO

BECOME BRAND ADVOCATES

ENGAGING THE SOCIAL EMPLOYEE:

#SMSSUMMIT @EA_CLARK 10|30|2014

Eric Clark - @EA_Clark

Assistant Head of School

Woodward School for girls

www.about.me/ea_clark

3

#SMSSUMMIT @EA_CLARK 10|30|2014

• Define the role of the social employee

• Articulate the social employee framework to key stakeholders

• Identify ways to empower employees to become brand advocates

• Tailor the social employee framework to meet the needs of

individual brands

OBJECTIVES

#SMSSUMMIT @EA_CLARK 10|30|2014

EXPECTATIONS

1.INTERRUPTIONS

2.L IVE TWEETING - #SMSSUMMIT

3.FEEDBACK

#SMSSUMMIT @EA_CLARK 10|30|2014

#SMSSUMMIT @EA_CLARK 10|30|2014

#SMSSUMMIT @EA_CLARK 10|30|2014

Engaged

Integrate Social Into Everything We Do

Love Our Brand!

Collaborators

Listeners

Customer Centric

Empowered to Make Change

#SMSSUMMIT @EA_CLARK 10|30|2014

Culture

COMPANY NAME PRESENTATION TITLE 12|12|2012

TWO APPROACHES

C Suite

Middle Management

Middle Management

C Suite Entry Level Staff

Entry Level Staff

#SMSSUMMIT @EA_CLARK 10|30|2014

Starts here!

ENC BRAIN TRUST

Former Director of the

Center for Academic

Success

#SMSSUMMIT @EA_CLARK 10|30|2014

Former RD Media Specialist

@Extraverted Librarian

@ErinLibrarian0

9 @EA_Clark @Cberry21

MEET THE TRUST

#SMSSUMMIT @EA_CLARK 10|30|2014

• Break down silos

• Build communication

across campus

• Increase enrollment,

retention, and the overall

success of the college

• Professional

development

ENC BRAIN TRUST

COMPANY NAME PRESENTATION TITLE 12|12|2012

STARTS WITH

LISTENING

Prospective students

Current students

Faculty and Staff

Trustees

Administrators

#SMSSUMMIT @EA_CLARK 10|30|2014

VP of Student

Development

@JeffKirksey

VP of Spiritual

Development

@CoreyMacP

VICE

PRESIDENTS

COMPANY NAME PRESENTATION TITLE 12|12|2012

CONNECTED

#SMSSUMMIT @EA_CLARK 10|30|2014

BARRIERS

• Skepticism

• Minimal saturation

• Lack of training opportunities

• Any others?

#SMSSUMMIT @EA_CLARK 10|30|2014

#SMSSUMMIT @EA_CLARK 10|30|2014

LIKEABLE

MEDIA

Top

Down

Approach

#SMSSUMMIT @EA_CLARK 10|30|2014

CORE

VALUES

#SMSSUMMIT @EA_CLARK 10|30|2014

GETTING

STARTED

• Assess current culture

• Determine who will be involved

• Identify core values

• Implement training program

• Set goals and assess progress

#SMSSUMMIT @EA_CLARK 10|30|2014

#SMSSUMMIT @EA_CLARK 10|30|2014

ASSESSING

IMPACT

#SMSSUMMIT @EA_CLARK 10|30|2014

TOOLS OF THE

TRADE

#SMSSUMMIT @EA_CLARK 10|30|2014

#SMSSUMMIT @EA_CLARK 10|30|2014

#SMSSUMMIT @EA_CLARK 10|30|2014

#SMSSUMMIT @EA_CLARK 10|30|2014

QUESTIONS?

#SMSSUMMIT @EA_CLARK 10|30|2014

FIND ME

HERE • Website - www.ericalainclark.com

• Twitter - @EA_Clark

• Everything else - www.about.me/ea_clark