stories, stars & stereotypes …or how you can empower your supporters to tell their stories...
TRANSCRIPT
Stories,Stars &Stereotypes…or how you can empower your supporters to tell their stories using Engaging Networks
Joe HallNational Campaigns Manager, Scope
How to get our supporters – mainly little connection to the issue – to put pressure on MPs?
Video animation
Promoted through website
Multiple emails to
supporters
Promoted via Scope
social media
Katie Price, MumsNet, GransNet
and others promoted
Infographic
Good for people close to cause and politically motivated
Struggled to get others
Impersonal
Email your MPwith template message…
Children
What could we do instead?
FamiliesWish they had better support
Christmas Stars
Event Snowflakes
Gifts
MPs
Disabled
Children
What could we do instead?
FamiliesWish they had better support
Christmas Stars
Event Snowflakes
Gifts
MPs
Disabled
Reaction from our supporters and staff
Reaction from MPs
Good for anyone – connection to cause or not
Got more people doing it with less time and less promotion
Very personal
Intrinsically enjoyable
Allows you to tell your own story
Data capture e-action – made to look attractive
Promote, promote, promote
Export data
Sort and clean data in Excel
Office print onto star template on card
Glitter, glue & cutting out 1,700 stars!
Bring to Parliament
We’ll print your message on a special star and bring it your MP in Parliament
Disabled children are missing out on vital support. Will you make a wish for them this Christmas? Please show you care.
Give it a concept &
make action
page look attractive
Show where their
messages will go
Ask a “why”
question
Give examples of what to
say & length
Simple call to action
Data capture e-action – made to look attractive
Sort and clean data in Excel
Export data
Office print onto star template on card
Glitter, glue & cutting out 1,700 stars!
Event in Parliament
Data capture e-action – made to look attractive
Sort and clean data in Excel
Export data
Office print onto star template on card
Glitter, glue & cutting out 1,700 stars!
Event in Parliament
Quantity
Where are we going with public campaign actions?
Quality
Neither
Both (the promised land)
What we’ve learnt since…
Most people see disabled people as a separate, homogenous, passive, hopeless group
Surprising, positive personal stories are one way to begin to change this stereotype
See blog.scope.org.uk/gamechangers for more on this research
What we’ve done since…
“I want this to be the time of my life – not the end of it”
“For my brother James”
“What did the Queen forget?”
Unbranding all our campaign emails – as much like a personal email as possible
Telling it from the heart
‘Lending’ our list to disabled people & families
Making a story out of campaign news
Inspiration
