brooke mcmillan: how to use facebook groups to empower your advocates and fundraisers
DESCRIPTION
Facebook Groups is a great tool to help your organization connect with highly engaged constituents. Learn how the LIVESTRONG Foundation uses Groups to deepen relationships with fundraisers, build community, increase donor retention and activate their advocates around the globe.TRANSCRIPT
Facebook Groups for Fundraising and AdvocacyAugust 13, 2013
Brooke McMillanOnline Community ManagerLIVESTRONG Foundation
WHO WE ARE.WHAT WE DO.
Who We Are. What We Do.
Who We Are. What We Do.
Who We Are. What We Do.
OUR ONLINE COMMUNITIES
Our Online Communities
• YouTube/LIVESTRONGArmy
•Blog.LIVESTRONG.org
•Flickr/LIVESTRONGArmy
•Facebook/LIVESTRONG
•Twitter/LIVESTRONG
•Instagram/LIVESTRONG Foundation
Our Online Communities
What the Heck is RAGBRAI?
What is RAGBRAI?
•Community•Mission
•Fundraising•Stewardship
What is RAGBRAI?
•2007•2008•2009•2010 = $1,000,000•2011•2012•2013
Groups for Fundraising
Group Settings and Features
Group Settings and Features
Group Settings and Features
Group Settings and Features
•Crowdsourcing Questions
Group Settings and Features
•Fun Content
Group Settings and Features
•Retention
LIVESTRONGLeaders
What is a LIVESTRONG Leader?
•250 Highly Engaged Supporters•19 Senior Leaders - by Region
•Goals: •Official representatives of the Foundation•Educate community about our services• Fundraise (not a requirement)•Demand change on a policy level•Get involved in the cancer community
What is a LIVESTRONG Leader?
Groups for Advocacy
Groups for Advocacy
Groups for Advocacy
• Logo Sharing and Version Control
Groups for Advocacy
• Idea Sharing
Groups for Advocacy
• Idea Sharing
Groups for Advocacy
•Opportunities for Transparency
Groups for Advocacy
•Crisis Management Tool
THANK YOU