engaging consumers to save energy

Engaging Consumers to Save Energy

Utility industry is changing rapidly

250 MILLIONSmart Meters with 700x more data

>30% CHURNin competitive markets

WHAT IS THE

CUSTOMER’S ROLE?

PEAK PRICING

REGULATORY MANDATES

INCREASED COSTS

DEREGULATION & COMPETITION

DISRUPTION

MORE DATA

?FEDERAL & STATE

9 minutes a year – average time spent thinking about electricity use

Our goal: Unlock the potential of an engaged energy consumer

BEHAVIOUR

CUSTOMER SATISFACTION

Neutral Positive

Active

Passive

Understand energy use

Apply energy efficiency tips

Accept TOU rates

Install HEMs and efficient appliances

Participate in utility programmes

Zero Impact on Consumption 6% Drop inConsumption

Save money

Your neighbours are doing

better

Be a good citizen

Save the planet

Opower creates value-added, unified customer dataset

BIG DATA ANALYTICS AND DATA INTEGRATION SYSTEM

52 MILLIONENERGY CONSUMERS

GENERATING100+ BILLIONMETER READS PER YEAR

USING 100+TARGETING ATTRIBUTES

RUNNING 80+UTILITY WEBSITES

3 DATACENTERSPASSING 10 AUDITS

UNIQUE PRODUCT PORTFOLIO TRANSFORMING DATA TO VALUE

METER DATA DEMOGRAPHICS PEAK EVENTS HOUSING DATA IN-HOME DEVICES

RATE PLANS INTERACTION LOG SOCIAL GRAPH THERMOSTAT USE WEATHER

Result: Sustainable energy savings

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

Months since programme start1 10 20 30 40

Opower clients have sustained 1.5

– 3% in energy savings

kWh savings relative to average program savings

Delivering results at scale

2008 2009 2010 2011 2012 2013

3.7 TWh

9 GWh 53 GWh 204 GWh

773 GWh

1.9 TWh

How can this be applied to peak demand?Creating a virtual peaking plant

Utilities have struggled to move beyond pilots

ISSUE 1:

Systems designed for 500-1000

customers, cannot achieve scale

Utilities have struggled to move beyond pilots

ISSUE 2:

Hiding the benefits

Utilities have struggled to move beyond pilots

ISSUE 3:

Failure to get their attention

Capabilities required to meet this challenge

TechnologyScale

Data Rich

BehavioralScience

Multi-Channel

Personalized communications that motivate customers to reduce peak usage

“This is a message from BGE. During the

Wednesday, July 10th Savings Day, you earned $2.75 for reducing your

energy use. The average-saving home earned $3.75

more than you.”

Personalized communications that motivate customers to reduce peak usage

The solution in action

You know you’ve made it when you’re on

Supported by global leaders

19

“Let me just give you one example that I think is incredibly simple, and I love.

Look at what this does! This is a simple piece of behavioural economics. The best way to get someone to cut their electricity bill is to show them their own spending, to show them what their neighbours are spending, and then show what an energy conscious neighbour is spending.”

- David Cameron

“The work you do here…is making homes more energy efficient, it’s saving people money, it’s generating jobs and it's putting America on the path to a clean energy future…

I want companies like Opower to be expanding and thriving all across America. It's good for consumers. It's good for our economy. It's good for our environment."

- President Barack Obama