engaging consumers to save energy
TRANSCRIPT
Engaging Consumers to Save Energy
Utility industry is changing rapidly
250 MILLIONSmart Meters with 700x more data
>30% CHURNin competitive markets
WHAT IS THE
CUSTOMER’S ROLE?
PEAK PRICING
REGULATORY MANDATES
INCREASED COSTS
DEREGULATION & COMPETITION
DISRUPTION
MORE DATA
?FEDERAL & STATE
9 minutes a year – average time spent thinking about electricity use
Our goal: Unlock the potential of an engaged energy consumer
BEHAVIOUR
CUSTOMER SATISFACTION
Neutral Positive
Active
Passive
Understand energy use
Apply energy efficiency tips
Accept TOU rates
Install HEMs and efficient appliances
Participate in utility programmes
Zero Impact on Consumption 6% Drop inConsumption
Save money
Your neighbours are doing
better
Be a good citizen
Save the planet
Opower creates value-added, unified customer dataset
BIG DATA ANALYTICS AND DATA INTEGRATION SYSTEM
52 MILLIONENERGY CONSUMERS
GENERATING100+ BILLIONMETER READS PER YEAR
USING 100+TARGETING ATTRIBUTES
RUNNING 80+UTILITY WEBSITES
3 DATACENTERSPASSING 10 AUDITS
UNIQUE PRODUCT PORTFOLIO TRANSFORMING DATA TO VALUE
METER DATA DEMOGRAPHICS PEAK EVENTS HOUSING DATA IN-HOME DEVICES
RATE PLANS INTERACTION LOG SOCIAL GRAPH THERMOSTAT USE WEATHER
Result: Sustainable energy savings
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
Months since programme start1 10 20 30 40
Opower clients have sustained 1.5
– 3% in energy savings
kWh savings relative to average program savings
Delivering results at scale
2008 2009 2010 2011 2012 2013
3.7 TWh
9 GWh 53 GWh 204 GWh
773 GWh
1.9 TWh
How can this be applied to peak demand?Creating a virtual peaking plant
Utilities have struggled to move beyond pilots
ISSUE 1:
Systems designed for 500-1000
customers, cannot achieve scale
Utilities have struggled to move beyond pilots
ISSUE 2:
Hiding the benefits
Utilities have struggled to move beyond pilots
ISSUE 3:
Failure to get their attention
Capabilities required to meet this challenge
TechnologyScale
Data Rich
BehavioralScience
Multi-Channel
Personalized communications that motivate customers to reduce peak usage
“This is a message from BGE. During the
Wednesday, July 10th Savings Day, you earned $2.75 for reducing your
energy use. The average-saving home earned $3.75
more than you.”
Personalized communications that motivate customers to reduce peak usage
The solution in action
You know you’ve made it when you’re on
Supported by global leaders
19
“Let me just give you one example that I think is incredibly simple, and I love.
Look at what this does! This is a simple piece of behavioural economics. The best way to get someone to cut their electricity bill is to show them their own spending, to show them what their neighbours are spending, and then show what an energy conscious neighbour is spending.”
- David Cameron
“The work you do here…is making homes more energy efficient, it’s saving people money, it’s generating jobs and it's putting America on the path to a clean energy future…
I want companies like Opower to be expanding and thriving all across America. It's good for consumers. It's good for our economy. It's good for our environment."
- President Barack Obama