engaging consumers with technology
DESCRIPTION
TRANSCRIPT
Engaging Consumers withTechnology
UCB GHLF Mary Cain, MPHApril 18, 2012
Agenda Technologies for engagement
Social media and networks Filtering tools Admin tools
Patient > Consumer > Citizen Mapping exercise
Nano Taboada flickr
Social
In 2010, 89 million US adults
35%tapped social media for health-related purposes
digitalpotato
http://www.flickr.com/photos/maikkeizer/5644061864/
One of the effects of living with electronic information is that we live habitually in a state of information overload. There’s always more thanyou can cope with.
Marshall McLuhan 1967
Garry Knight, flickr
http://www.flickr.com/photos/mynameisharsha/2897157267/in/photostream/
Patient• Passive, being
cared for• Seeking
information but mostly meaning and emotional support
Consumer• Actively making
decisions• Trying to
understand options and wants consultation
• Needs help with filtering
Citizen• Wants a dialog • Seeking to co-
create value and disrupt the status quo
Social Media and Networks
Patients, consumers and citizens
Pervasive
Good for group conversation and public
display
Infect a community with norms and values
Use social media and community leaders to
influence your community
Filtering Tools
Primarily consumers
Cut through the noise to find what works for each
individual
Shared decision-making
Make the options and benefits clear
Provide filtering tools that nudge the population to
the best solution
Administrative Tools
Patients and consumers
Reduce hassle, increase convenience
Create better customer experience
Automate administrative tasks to create the
experience consumers get from other services
MAPPING EXERCISE
Time Tasks
2 min Identify scribe and reporter
7 min Review and enhance scenario. What resources are available to you?
10 min What are the two messages you are communicating to your target audience?
10 min What’s your technology adoption strategy?
3 min Report out
DISCUSSION