app remarketing: engaging your consumers once again
TRANSCRIPT
Remarketing: Engaging Your ConsumersOnce Again
-Naman KapurProduct Marketing Head
ShepHertz
What exactly is Remarketing?
User interacts with your app/web
Added to custom list based on in-
app actions
User leaves Sees Remarketing ad on Facebook/Websites offering
benefits and suggestions
Banner prompts that user to return to your app/web
Completes the activities or takes further actions
App Remarketing in App42 MA
Configure
Advertise Inject
Segment
Typical Sales Funnel Issues
A. “We love installs”
1. 99% budget is spent on app installs2. Commonly found in well funded business apps3. 20% apps are used only once
B. “We love our app”
1. large part of the budget is spent on development2. limited marketing budget3. high probability of one time usage
C. “Our Customers don’t love us”
1. Most common funnel problem2. high browsing rate but low purchase rate3. explore on mobile, convert on web, that too with some competitor
D. “We only love premium customers”
1. business targeting only premium customers so losing out mass market2. rising cost per premium users3. attractive features but revenue not steady
App42 MA Prediction Analysis
Predict Target & EngageAnalyze
Why Predictive App Marketing?
INCREASE CONVERSION
WIN CUSTOMER LOYALTY COMPARE ACTIVITIES
IMPROVE RETENTION
Introducing Pre-emted Marketing
User interacts with your app
Generates data while taking
certain actions
Predict if he will eventually churn
or convert
Deploy campaigns based on the likelihood of his
future activities
Influence his future moves for better
retention
Reduce churn and increase conversions
Or simply: Pre-Marketing
Classification
Propensity to convert
Propensity to churn
Target them with Remarketing
IoT AppsEnterprise Apps(External + Internal)
Omni-ChannelWearables
750+ APIs30+ Cloud Services
ActionableAnalytics
RealtimeMessaging System
APIManagement
ShepHertz App42 Omni-Channel Platform
IaaS Providers – IBM, vCloud Air, AWS, Azure Hybrid Enterprise OnPremise
Thank YouVisit:
www.shephertz.comhttp://app42ma.shephertz.com
http://api.shephertz.com
Reach out to me:[email protected]