engagement and social media

Stephen Danelutti

Engaging customers in a social world

1

Would your friends recommend yourproduct/service to their friends?

Friend’s recommendations more effective than Ads

How well are you facilitating recommendations?

How do you satisfy the demand for instant gratification?

3

Listen

Buy

Registration: No long registration process Ask minimal data during the process No software installation if possibleNo jumping around

Using product/service first time: Don’t expose all the featuresGuide user through one narrow path 0 to WOW in a minute

4

Provide at least one end to end experience that is

10 Xbetter than the

existing solutions

How are you competing in the age of experience?

Using gamification to engage

Using analytics to engage

Using crowdsourcing to engage

Use technology to “listen”, understand, quickly respond to preferences

Integrate marketing with design/manufacturing - involve customers early in development

Customer becomes “co-producer” and loyal

Allow to comment and vote

Capturing business activities

Participate in pooling

Other engaging tactics

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9

Thank you

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