encirca view notes adoption final presentation

Taking Encirca View To The Next Level: Increasing Adoption Rate and Creating Better NotesAaron Lupfer- LP Field Sales Intern 05/01/2023

Goals• Obtain a better understanding of agronomic data management

tools and how to effectively apply them in the agricultural industry.

• Gain a better understanding of crop growth stages and the key environmental factors that affect those stages.

• Build better communication and management skills while working with Pioneer employees and customers.

• Overall become more knowledgeable and competent in the agronomy field and be able to further apply that knowledge for future use.

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Personal Use of Encirca View

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Analyzing Encirca View Use• 30 Pioneer Affiliates In LP Were Interviewed On

Their Note Taking & Sharing:• 4 Account Managers• 4 Customers• 22 Sales Representatives

• The following results and presentation were given to all of the sales representatives on July 21 at the 2015 LP Area Sales Kickoff Meeting in Louisville, KY.

Note Taking

Items Documented in Notes:• Deficiencies• Pests • Diseases• Replant• Photos

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Note Sharing • 8 of the 22 Sales Representatives Were Not Sharing Notes With

Customers.

• Why?• Initial Connectivity Issues•Cumbersome Navigation•Customer Base Without Smart Devices

• Resolution•Support: 1-844-744-7333•Desktop Access: www.encirca.pioneer.com

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Desktop My View

encirca.pioneer.comencirca.pioneer.com

Sales Rep and Customer Benefits•Application is Free•In-Field Note Taking and Sharing•Permanent Field Documentation•Problem Resolution Through Note Sharing•View of Field Boundaries and As-Planted Data

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Bringing the Heat!

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Bringing the Heat!

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Bringing the Heat

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Bringing the Heat

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Following Up• A survey was sent to all of the sales representatives in

LP to see if they had increased their Encirca View note taking and sharing capabilities following the sales kickoff

• Total of 17 respondent's • 9 reported to be taking more pictures, incorporating external sources,

and also gaining better problem solving skills

• 8 reported to be taking more notes, introducing Encirca View to new customers, and also gaining better communication with customers

• 3 stated that they are now sharing notes with customers since they ha

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Future Plans & Career Objectives• Graduate from Purdue University in May 2015 with a B.S. in

Agricultural Systems Management

• Return to my hometown in Southwestern, IN and obtain a career in precision agriculture or implement sales

• Work part-time on the family farm

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