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Notes accompany this presentation. Please select Notes Page view. These materials can be reproduced only with Gartner's official approval. Market trends for convergence: Cellular/Wi-Fi devices, wireless VoIP and converged services Monica Basso Research Director

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Page 1: Notes accompany this presentation. Please select Notes Page view

Notes accompany this presentation. Please select Notes Page view. These materials can be reproduced only with Gartner's official approval. Such approvals may be requested via e-mail — [email protected].

Market trends for convergence: Cellular/Wi-Fi devices, wireless VoIP and converged services

Monica Basso

Research Director

Page 2: Notes accompany this presentation. Please select Notes Page view

Steps Along the

Road

IPEthernet

Converged Network

Road to Wired/Wireless Convergence

2006

2008

Many Networks

Wi-Fi/Cellular Convergence (data devices)

LAN/WLAN Convergence

Wired/Wireless Backbone Convergence (IMS)

IP Everywhere

Wireless

Voice

Wired

Data

IP Cellular

Wired Access Wireless Access (WiMax)

Unlicensed Mobile Access (UMA)

2010+

Wi-Fi/Cellular Convergence (Voice)

Wi-Fi Voice

Wi-Fi/Cellular Roaming (Voice)

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New Cellular-WiFi devices

Cellular/Wi-Fi devices: Ericsson P990 (IPT client support unclear)

Nokia E60, E60 and E70, all with IPT clients for Avaya and Cisco

QTEK 9100+8300

Motorola CN620 (and others)

Nokia 9500 (Series 80 – unclear whether/which the IPT clients)

Alcatel One-touch 701

Wi-Fi only handsets: BlackBerry 7270 (Avaya IPT)

Cisco Wireless IP-phone 7920

Others from Mitsubishi etc

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WLAN-Enabled VOIP Device Strategies

Full member of PBX/IP-PBX

Discrete Cellular/WLAN operation

WLAN-only soft phones

Seamless desk phone to mobile phone roaming

Seamless mobile phone to IP-PBX phone roaming

Motorola CN 620

Firebox"Deskphone"

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Wireless Voice: Still the Dominant application

VoIP over Wireless Cellular

replaces fixed lines

Cellular voice trends

Infrastructure costs 4x basic wireless networking to support VoIP

Only 5 percent terminations But 80 percent of employees

will use it occasionally, e.g. SOHO, Skype...

Costs fall, bundles grow “Free” voice and data Operators look for value-added

services to preserve the “cash cow” Operator voice profits fall

Shift from fixed to mobile continues

Mobile replaces corporate PBX

– Requires customized contracts

– Indoor coverage limitations

– May lose some PBX features

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Convergence: Carriers and Services

Access

Cellular

WiFi hotspots

Fixed telephone

Fixed Broadband

Broadcast

Wireless Broadband

Network Services

Customer care

Billing and support

Directory services

Messaging, e-mail, voicemail

Authentication

Presence

Content and media

Games

Music

Video

Ring tones

News

Payment

Bundling — multiple vertical services, but little integration

Convergence — horizontally, integrated service combinations

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Mobile Operator Disintermediation

Internet access and browsers on phones sideline WAP and operator portalsHandset e-mail and IM erodes SMS, MMS

“Free” VoIP over WiFi / WiMax / Bluetooth erodes voice trafficBluetooth and WiFi on handsets attacks everything

WiFi and wireless broadband attack 3GDVB and DABS broadcast compete with streaming media

3rd party media portals (e.g. iTunes) compete with operatorsOutsourcers and service providers attack value-added applications

Page 8: Notes accompany this presentation. Please select Notes Page view

Recommendations

Aggregate mobile and remote access technologies into consistent services for users — independent of the access technology.

Test WLAN-enabled cell phones to assess their impact on the future direction of in-building communications.

Explore wireless VoIP for special cases such as campus environments with low employee density.

Prepare for the evolution of the network infrastructure. Explore bundled and converged offerings, but resist to

operator pressure for value-added services that don’t match enterprise needs.