email marketing isn't dead
Post on 22-Jan-2015
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Email Marketing & Automation
Ciceron is one the oldest, privately-held digital agencies in the country, having been in business since 1995. Our longevity is a testament to our ability to deliver results for our clients through tumultuous change. Ciceron has remained consistent in producing measurable, sustainable, and extraordinary value for our clients. Your customers are consulting more sources than ever before making a purchase decision. Why? Because the information is out there. You need to capture this information and capitalize on it. We help you better understand your customers and their increasingly complex consideration process. Web analytics, social media monitoring, search activity, and online surveys all provide valuable data where real decisions can be made. From this data we create insights and these insights speed up product development, cut time to market, help your business keep its competitive edge and uncover real opportunities.
We Build Brand Advocacy Ciceron recognizes the extraordinary power of advocacy-based brand strategy in today’s socially connected, digital world. People who love your brand will introduce you to your new customers. Recommendations come from your advocates – a network of highly satisfied, passionate and connected customers who love your products and service.
33% of consumers say brands should invest and improve their email programs
ExactTarget Marketers from Mars Study, 2013
Sole property of Ciceron, Inc.
Corporate Overview
Advocacy: We connect you with your brand advocates, create programs and experiences to energize those advocates and convert advocate actions into insights, understanding, and most importantly, business results.
Digital Ecosystem
Content may not be altered or reproduced without proper attribution to Ciceron.
BrandContent
Conversation
ConsumerInsights
BusinessObjectives
ExperiencesAdvocacy
Strategy
website
email architecture
branded communities
mobile
SEO / SEM
media
community management
influencer relationships
campaign integration
recognition program
reviews and stories
staff training
competitive positioning
industry positioning
target audiences
audience touchpoints
internal capabilities
key performance indicators
analytics
optimiz
atio
n insights
analytics
optimiz
atio
n insights
Ciceron Digital Ecosystem STRATEGY THAT INFORMS. EXPERIENCES THAT DELIVER. ADVOCACY THAT SCALES.
Strategy: We identify the opportunities that arise at the intersection of your business goals, your audience needs and your ability to meet those needs.
Experiences: We ensure your existing digital marketing programs are fully optimized, uncover opportunities to add value to your current experience, and set you on a course to achieve advocacy.
Is Email Dead?
NO, IT IS ALIVE AND WELL • Email volume is up 13% YOY
• Email is the most popular online activity with 94% participation
• On average, businesses spend 15% of their marketing budget on email
“Email is the hub of all digital messaging. It’s not the end-all be-all, but email is the glue that keeps marketing channels together.”
- Simms Jenkins, CEO of Brightwave
Source: Marketo, Expression Pigeon, iContact; Image Source: Tammra McCauley; Illustration by Ciceron
Source: ExactTarget 2014 State of Marketing, ExactTarget Marketers From Mars
89% of consumers use email daily – be where your customers are!
Why Email Marketing & Automation Is Important
Source: ExactTarget Marketers From Mars
50% Of consumers have made a purchase as a direct result of an email marketing message
Why Email Marketing & Automation Is Important
Email Marketing & Automation Clients
Ciceron Email Marketing & Automation Services: ! Email Marketing Strategy
! Email Marketing & Automation Consulting
! Email Program Audit
! Audience Segmentation Analysis
! Messaging Framework
! Automation Architecture & Workflow
! Campaign Development
! Custom Template Design & HTML Development
! Production & Execution
! Database List Management
! Reporting, Insights & Optimization
! Platform Selection & Training
! Best Practices & Business Integration
Contact Us Today info@ciceron.com "612.204.1919
Start Using Email, and Be Where Your Customers Are!
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