effect of multimedia design principles on situational interest of adult learners

04/09/2023Tonia A. Dousay 1

LDTearning,

esign, &

echnology

Effect of Multimedia Design Principles on Situational Interest of

Adult Learners

04/09/2023Tonia A. Dousay 2

Introduction

Source: USA Today

04/09/2023Tonia A. Dousay 3

Cognitive Theory of Multimedia Learning

words

pictures

ears

eyes

prior knowledge

sounds verbal model

images

pictorial model

multimedia presentation

sensory memory

working memory

long-term memory

integratingm

edia

sele

ctio

n

media

org

aniz

ati

on

04/09/2023Tonia A. Dousay 4

Situational Interest

Triggered• Enjoyable• Engaging

Maintained• Meaningful• Engaging

Situational Interest

04/09/2023Tonia A. Dousay 5

Research Design

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Group 1 Group 2 Group 3 Group 4

Existing training Training redesigned to adhere to the modality principle. Animation-Narration (AN) group

Training redesigned to adhere to the redundancy principle. Animation-Text (AT) group

Training redesigned to adhere to both the modality & redundancy principles. Animation-Narration-Text (ANT) group

04/09/2023Tonia A. Dousay 6

Emergency Medical

personnel

18-60 years old; male

and female

Continuing Education

requirement

48 participants

Participants

04/09/2023Tonia A. Dousay 7

Strongly Disagree 1 2 3 4 5 Strongly

Agree

The multimedia presentation was interesting.

The multimedia presentation grabbed my attention.

The multimedia presentation was often entertaining.

The multimedia presentation was so exciting, it was easy to pay attention.

What I learned in the multimedia presentation is fascinating to me.

I am excited about what I learned in the multimedia presentation.

I like what I learned in the multimedia presentation.

I found the multimedia presentation interesting.

What I studied I the multimedia presentation is useful for me to know.

The things I studied in the multimedia presentation are important to me.

What I learned in the multimedia presentation can be applied to my job.

I learned valuable things in the multimedia presentation.

What as your score on the final test?

Data Collection

04/09/2023Tonia A. Dousay 8

Reliability• Cronbach’s alpha = .92

Factor Analysis• 2 components

ANOVA• Levene’s Test of Homogeneity• Dunnett’s test for pair-wise comparison (post hoc)

Data Analysis

04/09/2023Tonia A. Dousay 9

Delete SIS statement 81Add gender and age to data collection2

Increase effect size to .453Require a graded assessment with numeric grade4

Recommendations

04/09/2023Tonia A. Dousay 10

LDTearning,

esign, &

echnology

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