Situational WebWeb connectivity and location based services

Paul Golding

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Copyright Paul Golding, 2009

UK Museums on the Web 2009

wirelesswanders.com

Saturday, 5 December 2009

Cells have IDs = location

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Cellular networks inherently track location using cell ID

112 113

114

115

111

You’re in cell111, 113, 115

Copyright Paul Golding, 2008

WebApp

LocationGateway

Locationenabled

app

API

Cell IDs are broadcast = public can access them

Can be aggregatedMight be free!

x,y, radius, postcode, landmarks....

Saturday, 5 December 2009

Location inaccuracies

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“Nearest”according to network

Actualnearest

Where’snearest?

Extent of problem related to cell size, location technology and geo-coding/application intelligence

Copyright Paul Golding, 2008

Must also have good self-location UI

E-OTDTDOAAOA

Saturday, 5 December 2009

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Copyright Paul Golding, 2008

Network location works well in urban areas

Dense urban: 300mSemi-urban: 600m - 1200mRural: 1km - 10km

UK Networks:

Saturday, 5 December 2009

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iPhone 3G: GPS, Cell, WiFi Google Maps: GPS, Cell

Loki: WiFi, Cell (Skyhook Wireless Inc.)Copyright Paul Golding, 2008

Smartphone/GPSpenetration:

est. 80% 2015

Devices and device apps

Saturday, 5 December 2009

Location programming interfaces

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Application

API

Model

View

Controller

HTTP

LocationFramework

WiFi Cell GPS

App Server

Network API

Geo-codedContent

Report (GPS)

Request (MSISDN)

Request (Cell, MSISDN)

GIS(e.g. Google Maps)

Copyright Paul Golding, 2008

e.g. Location APIHTML5

Location Managers:Yahoo Fire Eagle, Google Latitude

Saturday, 5 December 2009

Trigger-based Location

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Location events are asynchronous (i.e. to user query)

Polling - including AJAX - inefficient (battery life)

Network based triggering, but still needs location (e.g. GPS x,y)

Various architectural possibilities, but not supported on UK networks

Copyright Paul Golding, 2008

Saturday, 5 December 2009

Proximity Services

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Short-range sensor-based services:

RFID and various contactless systems (e.g. NFC, Tikitag)

Barcode scanners (Ecrio MoBeam)

QR-codes (photo scanning)

Bluetooth/WiFi/Zig-Bee (e.g. Ekahau)

Visual recognition (augmented reality)

Copyright Paul Golding, 2008

Possibilities for use indoors:

Saturday, 5 December 2009

http://www.augmentreality.co.uk/

Wikitude

Junaio

9Augmented reality applications

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Tactile MAR

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Saturday, 5 December 2009

New discovery mechanism for digital services and objects

Disintermediation of advertising

Disintermediation of architecture/design

New type of attention data

Elasticity of destination

Increasingly won’t require markers (e.g. barcodes)

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Thumb 3rd-eye culture

Saturday, 5 December 2009

Virtual locations...

Saturday, 5 December 2009

Stardoll

Meez

Second Life (33)

15m

Mycosm

FootballSuperstars

Cars

IMVU

30m

vSide

MTV 3DThere

Near

Robot Galaxy

Franktown

sMeet

Vizwoz

Habbo

Gaia

15m

7m

goSupermodel

Whyville3m

Home

Moshi Monsters

Chapatiz

Webkinz

Handipoints

1m

50m

Twinity (36)

2m

Utherverse (32) 2m

Hello Kitty

HiPiHi (30)

GeoSimPhilly (31)

Amazing Worlds

Xivio

Vivaty

Whirled

Chobots

Frenzoo

Woogiworld

Jumpstart

40m

SportsBLOX

My Mini Life

ERepublic

5m

1m

SmallWorlds

Live or open beta

In development/private beta

Copyright KZero 2006-2009Permission required prior to republishing

Launched in

vLES

Onverse

iheartland

Lively

Virtual World

Registered

Accounts

Q1 2009

No data shown for worlds under 1m registered accounts. Includes estimates.

www.kzero.co.uk

2mNeopets

10Vox

Green

Spineworld

MinyanLand

ClubCooee

1m

2mWeblin

26m

WeeWorldTaatu

Muxlim

Rocketon

2009

2008

2007

2006

2005

Yoggurt

Ourworld

Faketown

Closed/closing

Age 20

Age 25 2009 2008 2007 2006 2005

2005

2006

2007

2008

Age 15

2009

Age 13

Age 102005 2006 2007 2008 2009

Dizzywood

Coke Studio

26m

21m

24m

Action Allstars

8m

6m124m

100m

13m

20m

1.5m

LEGO Universe

Digital Dollhouse

3mBuildabearville

2m

Planet Cazmo

Kiwi Heroes

1m

Club PonyPals

22m Club Penguin

Konstruction Zone

VMK

17m Barbie Girls15m

20m Poptropica

Webcarzz

4m

3mKaneva

Activeworlds

2m

17m

Ridemakerz

Audree’s World

Fusion Fall

Ecobuddies

Saddle Club

Freggers

Omnidate

Precious Girls Club

Twinners

Interzone

Black Mamba

Age 5

Age 30+Blue Mars 2150

Age 8

45m

17m

12m

13m

90m

19m12m

1.5m 1.5m

Medikidz

Chuggington

C3L3B

NuNu

Papermint

Roiworld

8m4m

Outspark

WilliNilli

Zoopri

Girl Ambition

SceneCaster

Cyber Town

19m

12m

Coaches Centre

1m

vMTV

NASA

Upper Deck U

ActionJetz

Galactik Football

Webosaurs

Monday, 23 February 2009

Virtualworld

Explosion

Saturday, 5 December 2009

AugmentedVirtuality

Museumart?

Youtube ATM

smallworlds.com

Saturday, 5 December 2009

Conversation via place...

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CardCard

flook.it

location based messaging?

Gaming!

“serendipitous discovery engine?”

Saturday, 5 December 2009

Trends/predictions:Smartphones will achieve 80% penetration by 2015 (LTE emergence)

Embedded video, CSS transforms, GPS, HTML5

Smartphones will become the standard device for MAR

A tipping-point/craze for AR or locative messaging by 2013 (UGC)

Location will be a key “web 3.0” enabler

Indoor MAR will become popular means of venue/shopping/event enhancement within 3 years

Kids 8-14 spend >50% online time in virtual worlds (2013)

VR/VW (3D) will emerge as the new UI metaphor for some handsets

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Saturday, 5 December 2009

Paul Goldingwirele!wanders.com

Fo"ow:@pgolding

goldingp@gmail.com

Saturday, 5 December 2009