edsocialmedia summit presentation

Welcome

and your school

The what, why, who, how, and when of facebook What? Facebook as a tool to draw in families and market to them

Why? Your families are using facebook as a communication tool!

Who? The online you and your online school

How? Your fan site and updating “fans”

When? TODAY!!!

What?

Why?

Facebook reaches everyone in the prospective family

Students Alumni Parents

Why?

Facebook insights on fans

Daily fan interactions

Why? NMH’s acceptance rate: 08- 47%

09- 42%

NMH’s yield: 08- 44% 09- 50%

NMH’s interviews: 07- 1009 08- 1089 09- 1300

Who? Your online profile

Your Online School

The Team Your alums

Nobody in a social network wants to join anything by themselves. Build your school and brand from the inside out.

The Team Your current parents

This core base of people acts like a fan club. People love their school and want to cheer for it.

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How? The success of your “status updates” on your fan page is the key to a strong facebook presence!

Status update

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Status updates go out to your fans each time you post.

Do’s and Don’ts: Status Update

Plan attack

Post once a day Show it

Involve fans

Do’s

Don’ts

Be repetitive Say it

Spread too thin

Be afraid

Do’s

Post once a day Show it Plan attack Involve fans

Do: Post Once a Day

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Facebook and social media is about what is now. The more posts, the more eyes on your school, drawing in prospective families.

Do: Show it Don’t just write what is going on, show it. Bring the audience to your other media. When you take people to the next level, they become more involved with your school.

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Do: Plan Your Attack What do you do well? What do your prospective families want to see more of? Through strategic messages and branding, your facebook updates reach the audience you want with information they need.

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Do: Involve the Fans

Gear your status updates towards your desired demographic and let your fans do the rest of the work

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Don’ts

Spread yourself too thin Say it Be repetitive BE AFRAID

When? Now Facebook allows you to advertise to your chosen demographics

Add digital media directly to your school wall

Facebook insights allow you to see the progress you make and track it

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With Facebook you can bring the world into your classroom, your arts, your athletics, like never before.