Social Good Goals.

photo credit: flickr.com/photos/38047620@N00/3745750018/

Why are you social?

Disclaimer warning: Ben is a consultant. And likes alliterations.

@mrbenjohnson’s priorities

Seek a simple strategy

+

Data drives decisions

=

or a heuristic

What does your Board of Directors

want to see?

photo credit: my wife.

✔

Social media presence to be actively engaging with the ‘younger’ generation.

Results.(fill in the blank)

✔

Disclaimer: This is a straw man argument.

Before charging off to build sites or tools or Facebook pages, institutions need a reality check on their purpose. They need alignment of internal efforts, and they need focus on a credible goal.

-Jason Mogus, CEO & Senior

StrategistCommunicopia

“

communicopia.com/insights/why-we-stopped-building-websites

AUG 28, 2011

Digital Strategy

donate.

online adtweetlike view email direct mailprint ad radiobillboard| | | | || | |

sign up for emails.

donate.

absorb engaging content.

absorb engaging content.follow us.

talk about us.

get others to donate.

kick the tires.

Disclaimer: The internet is not a series of tubes or arrows.

emails aren’t goingaway.

Dear *|FNAME|*,

Thank you for your generous support.

Please take action and click this measurable link. By doing so I will make a series of decisions which will affect all future communications you receive from me.

This sentence is bolded because most people just scan emails.

Sincerely,

Digital SignatureThe Executive Director

This message is intended for *|EMAIL|*.Please click here to unsubscribe, if you must.

CALL TO ACTION!

LOGO.

18-26% open

2-5% click

98% receive your email

2% soft or hard bounce.

a few mark as junk.

0.2-0.5% unsubscribe.

1-3% take action

How many people do you think read your entire email?

Sifting through the data.

Keep Score like a pro.

Billy Beane,

my hero.

This

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Wahoo!

My Blog

OpenMedia.ca

Articulate your strategy.Choose your metrics. Set your goals.Understand the links.Make the connections.Socialize.Keep your board happy.

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Benjamin Johnsonc: Victoria, BCt: 250-580-4236e: ben@979s.com

linkedin.com/in/mrbenjohnson

@mrbenjohnson