edsocialmedia summit presentation
DESCRIPTION
Presentation on using Facebook as an admissions tool.Preso is from Spring 2010 while I was an Admission officer at Northfield Mount Hermon School.TRANSCRIPT
Welcome
and your school
The what, why, who, how, and when of facebook What? Facebook as a tool to draw in families and market to them
Why? Your families are using facebook as a communication tool!
Who? The online you and your online school
How? Your fan site and updating “fans”
When? TODAY!!!
What?
Why?
Facebook reaches everyone in the prospective family
Students Alumni Parents
Why?
Facebook insights on fans
Daily fan interactions
Why? NMH’s acceptance rate: 08- 47%
09- 42%
NMH’s yield: 08- 44% 09- 50%
NMH’s interviews: 07- 1009 08- 1089 09- 1300
Who? Your online profile
Your Online School
The Team Your alums
Nobody in a social network wants to join anything by themselves. Build your school and brand from the inside out.
The Team Your current parents
This core base of people acts like a fan club. People love their school and want to cheer for it.
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How? The success of your “status updates” on your fan page is the key to a strong facebook presence!
Status update
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Status updates go out to your fans each time you post.
Do’s and Don’ts: Status Update
Plan attack
Post once a day Show it
Involve fans
Do’s
Don’ts
Be repetitive Say it
Spread too thin
Be afraid
Do’s
Post once a day Show it Plan attack Involve fans
Do: Post Once a Day
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Facebook and social media is about what is now. The more posts, the more eyes on your school, drawing in prospective families.
Do: Show it Don’t just write what is going on, show it. Bring the audience to your other media. When you take people to the next level, they become more involved with your school.
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Do: Plan Your Attack What do you do well? What do your prospective families want to see more of? Through strategic messages and branding, your facebook updates reach the audience you want with information they need.
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Do: Involve the Fans
Gear your status updates towards your desired demographic and let your fans do the rest of the work
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Don’ts
Spread yourself too thin Say it Be repetitive BE AFRAID
When? Now Facebook allows you to advertise to your chosen demographics
Add digital media directly to your school wall
Facebook insights allow you to see the progress you make and track it
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With Facebook you can bring the world into your classroom, your arts, your athletics, like never before.