ed gillespie stories, sizzle, salience & social proof esec14

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European Sustainable Events Summit!28/01/14

Stories, Sizzle, Salience & Social Proof !

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MISSION  

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If you want to subvert the dominant paradigm…we need to have more fun than they are!(and let them know while we’re doing it) !

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“Fifty Shades of Green”

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WWW.FUTERRA.CO.UK!Sustainability is boring!

WWW.FUTERRA.CO.UK!Sustainability is complicated!

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Sustainability is difficult!

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No-one’s interested in Sustainability!

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Do things better…AND do better things!Mark Shayler!

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Consumer Spending

GDP

Life Satisfaction

1973 1977 1981 1985 1989 1993 1997 2001

250%

200%

150%

100%

50%

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“…there’s an erroneous idea that this is all about cost, burden and sacrifice. Actually it’s about profit, jobs and competitive advantage. Smart companies have figured this out and are making billions”!

- Amory Lovins !

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Source: Loup Niboyet!

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We are not blindly opposed to progress…we are opposed to blind progress!John Muir! !

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‘A Kodak moment’ will become synonymous with situations when businesses or whole sectors of the economy are in flat denial of dramatically shifting circumstances…

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“What should our sustainability strategy be

in the context of our business?”!

!

“What should our business strategy be in

the context of sustainability?”!

!

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THE  GOLDEN  CIRCLE  

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Unknown, unknowns! !

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After nourishment, shelter and companionship, stories are the thing we need most in the world. !Philip Pullman!

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THE  SIZZLE  

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Source

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Source

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Source

Beware!The bystander effect!

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All things are ready if our minds be so.!William Shakespeare! !

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Thank you!Ed Gillespie!@frucool!!@futerra!www.futerra.co.uk!!