pinterest social sizzle ideas

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Pinterest Social Sizzle Ideas iThink Social August 2012

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Pinterest Social Sizzle Ideas. iThink Social. *Please note: Pinterest does not have paid advertising at this time Pin To Win contests: Brand challenges consumer to pin select items to their own P interest boards and enter them to win a prize Interest Boards: - PowerPoint PPT Presentation

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Page 1: Pinterest  Social Sizzle Ideas

Pinterest Social Sizzle Ideas

iThink SocialAugust 2012

Page 2: Pinterest  Social Sizzle Ideas

*Please note: Pinterest does not have paid advertising at this time

Pin To Win contests:• Brand challenges consumer to pin select items to their own Pinterest boards and enter them to win a prize

Interest Boards:• Brand creates board for consumers to pin items to and create an interest group around their product or idea

Expert Boards:• Enlist a celebrity or expert to create their own custom board for your brand

Page 3: Pinterest  Social Sizzle Ideas

Lands’ End Holiday 2011 “Pin To Win” Contest

http://www.facebook.com/note.php?note_id=10150517045950803

Page 4: Pinterest  Social Sizzle Ideas

Bethenny Frankel “Pin To Win” Talk Show Tickets

http://www.bethennytv.com/2012/06/pin_it_to_win_it_0613.php

Page 5: Pinterest  Social Sizzle Ideas

Haas Avocados – Avocado Lovers Interest Board

http://pinterest.com/hassavocados/avocado-ers/

Page 6: Pinterest  Social Sizzle Ideas

Katie Couric’s Shoe Board for InStyle Magazine

http://pinterest.com/instylemag/katie-couric-s-shoe-picks/

Page 7: Pinterest  Social Sizzle Ideas

• Tangible sales results• 21% of Pinterest users have purchased products after seeing them on the site

• Integration of Facebook and Twitter• Competitions can live on Facebook (participants can enter the contest by visiting the brand’s page)

• Promote sharing boards with friends on Facebook and Twitter

• Total users on Pinterest = 20.2MM

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