drivers in social media anders sjöman springtime pr dec 2010

Anders Sjöman, Springtimeanders.sjoman@springtime.nu

Social media –Come join the conversation

Quick poll: How digital are you?

Last couple of days, have you:

� read a blog?

� written a blog?

� forwarded a videolink from YouTube?

� uploaded a video to YouTube?

� read something on Wikipedia?

� edited an entry on Wikipedia

� been on Facebook?

� been on LinkedIn?

� microblogged at Twitter?

Springtime, www.springtime.nu

SPRINGTIME FACTS

Founded: 1994

Employees: 77 (70 consultants)

Fee income: 83,5 MSEK (2008)

Rewards: No 1 PR agency 2006, 2004

and 2002 (Sweden, Regi/DI)

CEO: Maria Arnholm

Offices: Stockholm, Beijing, Shanghai

Partner and network:

Eastwei Relations

(Beijing, Shanghai, Guangzhou, Chengdu)

FIPRA - Finsbury International Policy &

Regulatory Advisers

NPRN – Nordic PR-network

IPRA – International PR Association

No medium is more effective to influence an individual thanpersonal dialogue, exchangeand role-modeling. The key is to determine the individuals who can credibly represent eachissue.

We help our clients manage change with the help of effective communications. Springtime consults in four areas of communication:

� Internal communications� Investor Relations� Marketing PR� Public Affairs

Anders Sjöman – a lot available online, but not everything

____________________________________Anders Sjöman

SPRINGTIMEHolländargatan 13Box 3295103 65 Stockholm

anders.sjoman@springtime.nuOffice: +46 (0)8 50 60 17 60Mobile: +46 (0)70 717 60 78Fax: +46 (0)8 50 60 18 00

Skype: anderssjomanTwitter: www.twitter.com/anderssjomanFacebook: www.facebook.com/anders.sjomanBambuser: www.bambuser.com/anderssjomanLinkedIn: www.linkedin.com/in/anderssjomanSpringtime's ning: http://ning.springtime.nu/profile/anderssjoman

So many new concepts...

...presented in so many different ways...

What’s everyone doing?2009• Phone• Newspapers• Email• SMS• Mobile phones• TV• Radio• CD- och DVD players• Cable-TV• Home computer• Online Video• Downloading• Social networks• Instant Messaging• Satellite TV and radio• MP3-players• iPod• Blogs• Mobile internet• Mobile phone games• Podcasts

1989• Phone• Cable-TV• Tape player• Walkman• VCR• Video games• Newspapers• TV• Weeklies• Radio• Record player

1969• Phone• Newspapers• Television• Weeklies• Radio• Record player

Where do they find the time?

Source: Clay Shirkyon, Here Comes Everybody

All of Wikipedia:

about 100 million manhoursTV-viweing (US alone):

about 200 billion manhours

(=2000 Wikipedias/year)

Americans spend 100 million

manhours ever year only on

commercial breaks.

But why?

1. Flashmobs: Central Station Freeze; Football Fans

1. Flashmobs: Carrotmob

2. Michel Eduoard LeClerc, LECLERC

3. Talk back: Tiger Woods ”Jesus Shot”

� Buggenhttp://www.youtube.com/watch?v=h42UeR-f8ZA

� Svarethttp://www.youtube.com/watch?v=h42UeR-f8ZA

4. Agria Animal Insurance – The customer’s best friend

A trend!

� I am seen,therefore, I am!

� I am heard,therefore, I am!

� I influence,therefore, I am!

Modern communication: Help individuals see the effect of their actions

But already the greeks...

...liked talking to each other.

We talk because we:

� seek context and a sense of beloging

� want to minimize risks, costs and insecurities

� benefit from it

� want to mark our social position

People Influence People

Change happens through personal influence

Bygga relationer - påverka samtal

It’s all connected

The webReal meetings(IRL... AFK...)

Blogs

Transparency – Share and acknowledge – Conversations and dialog

Socialnetworks

Micro-blogs

VideoTags

Forum

Wikis

SMS

RSS

The Social Web Flower

Skittles.com mixes it up

What? Me digital?

People Influence People