drivers in social media anders sjöman springtime pr dec 2010
Post on 18-Oct-2014
836 views
DESCRIPTION
Drivers in social media. Some thoughts on why and how people decide to use and participate in social media.TRANSCRIPT
![Page 2: Drivers In Social Media Anders SjöMan Springtime Pr Dec 2010](https://reader033.vdocuments.us/reader033/viewer/2022051816/5442c9cdafaf9ff7098b4700/html5/thumbnails/2.jpg)
Quick poll: How digital are you?
Last couple of days, have you:
� read a blog?
� written a blog?
� forwarded a videolink from YouTube?
� uploaded a video to YouTube?
� read something on Wikipedia?
� edited an entry on Wikipedia
� been on Facebook?
� been on LinkedIn?
� microblogged at Twitter?
![Page 3: Drivers In Social Media Anders SjöMan Springtime Pr Dec 2010](https://reader033.vdocuments.us/reader033/viewer/2022051816/5442c9cdafaf9ff7098b4700/html5/thumbnails/3.jpg)
Springtime, www.springtime.nu
SPRINGTIME FACTS
Founded: 1994
Employees: 77 (70 consultants)
Fee income: 83,5 MSEK (2008)
Rewards: No 1 PR agency 2006, 2004
and 2002 (Sweden, Regi/DI)
CEO: Maria Arnholm
Offices: Stockholm, Beijing, Shanghai
Partner and network:
Eastwei Relations
(Beijing, Shanghai, Guangzhou, Chengdu)
FIPRA - Finsbury International Policy &
Regulatory Advisers
NPRN – Nordic PR-network
IPRA – International PR Association
No medium is more effective to influence an individual thanpersonal dialogue, exchangeand role-modeling. The key is to determine the individuals who can credibly represent eachissue.
We help our clients manage change with the help of effective communications. Springtime consults in four areas of communication:
� Internal communications� Investor Relations� Marketing PR� Public Affairs
![Page 4: Drivers In Social Media Anders SjöMan Springtime Pr Dec 2010](https://reader033.vdocuments.us/reader033/viewer/2022051816/5442c9cdafaf9ff7098b4700/html5/thumbnails/4.jpg)
Anders Sjöman – a lot available online, but not everything
____________________________________Anders Sjöman
SPRINGTIMEHolländargatan 13Box 3295103 65 Stockholm
[email protected]: +46 (0)8 50 60 17 60Mobile: +46 (0)70 717 60 78Fax: +46 (0)8 50 60 18 00
Skype: anderssjomanTwitter: www.twitter.com/anderssjomanFacebook: www.facebook.com/anders.sjomanBambuser: www.bambuser.com/anderssjomanLinkedIn: www.linkedin.com/in/anderssjomanSpringtime's ning: http://ning.springtime.nu/profile/anderssjoman
![Page 5: Drivers In Social Media Anders SjöMan Springtime Pr Dec 2010](https://reader033.vdocuments.us/reader033/viewer/2022051816/5442c9cdafaf9ff7098b4700/html5/thumbnails/5.jpg)
So many new concepts...
![Page 6: Drivers In Social Media Anders SjöMan Springtime Pr Dec 2010](https://reader033.vdocuments.us/reader033/viewer/2022051816/5442c9cdafaf9ff7098b4700/html5/thumbnails/6.jpg)
...presented in so many different ways...
![Page 7: Drivers In Social Media Anders SjöMan Springtime Pr Dec 2010](https://reader033.vdocuments.us/reader033/viewer/2022051816/5442c9cdafaf9ff7098b4700/html5/thumbnails/7.jpg)
What’s everyone doing?2009• Phone• Newspapers• Email• SMS• Mobile phones• TV• Radio• CD- och DVD players• Cable-TV• Home computer• Online Video• Downloading• Social networks• Instant Messaging• Satellite TV and radio• MP3-players• iPod• Blogs• Mobile internet• Mobile phone games• Podcasts
1989• Phone• Cable-TV• Tape player• Walkman• VCR• Video games• Newspapers• TV• Weeklies• Radio• Record player
1969• Phone• Newspapers• Television• Weeklies• Radio• Record player
![Page 8: Drivers In Social Media Anders SjöMan Springtime Pr Dec 2010](https://reader033.vdocuments.us/reader033/viewer/2022051816/5442c9cdafaf9ff7098b4700/html5/thumbnails/8.jpg)
Where do they find the time?
Source: Clay Shirkyon, Here Comes Everybody
All of Wikipedia:
about 100 million manhoursTV-viweing (US alone):
about 200 billion manhours
(=2000 Wikipedias/year)
Americans spend 100 million
manhours ever year only on
commercial breaks.
![Page 9: Drivers In Social Media Anders SjöMan Springtime Pr Dec 2010](https://reader033.vdocuments.us/reader033/viewer/2022051816/5442c9cdafaf9ff7098b4700/html5/thumbnails/9.jpg)
But why?
![Page 10: Drivers In Social Media Anders SjöMan Springtime Pr Dec 2010](https://reader033.vdocuments.us/reader033/viewer/2022051816/5442c9cdafaf9ff7098b4700/html5/thumbnails/10.jpg)
1. Flashmobs: Central Station Freeze; Football Fans
![Page 11: Drivers In Social Media Anders SjöMan Springtime Pr Dec 2010](https://reader033.vdocuments.us/reader033/viewer/2022051816/5442c9cdafaf9ff7098b4700/html5/thumbnails/11.jpg)
1. Flashmobs: Carrotmob
![Page 12: Drivers In Social Media Anders SjöMan Springtime Pr Dec 2010](https://reader033.vdocuments.us/reader033/viewer/2022051816/5442c9cdafaf9ff7098b4700/html5/thumbnails/12.jpg)
2. Michel Eduoard LeClerc, LECLERC
![Page 13: Drivers In Social Media Anders SjöMan Springtime Pr Dec 2010](https://reader033.vdocuments.us/reader033/viewer/2022051816/5442c9cdafaf9ff7098b4700/html5/thumbnails/13.jpg)
3. Talk back: Tiger Woods ”Jesus Shot”
� Buggenhttp://www.youtube.com/watch?v=h42UeR-f8ZA
� Svarethttp://www.youtube.com/watch?v=h42UeR-f8ZA
![Page 14: Drivers In Social Media Anders SjöMan Springtime Pr Dec 2010](https://reader033.vdocuments.us/reader033/viewer/2022051816/5442c9cdafaf9ff7098b4700/html5/thumbnails/14.jpg)
4. Agria Animal Insurance – The customer’s best friend
![Page 15: Drivers In Social Media Anders SjöMan Springtime Pr Dec 2010](https://reader033.vdocuments.us/reader033/viewer/2022051816/5442c9cdafaf9ff7098b4700/html5/thumbnails/15.jpg)
A trend!
� I am seen,therefore, I am!
� I am heard,therefore, I am!
� I influence,therefore, I am!
Modern communication: Help individuals see the effect of their actions
![Page 16: Drivers In Social Media Anders SjöMan Springtime Pr Dec 2010](https://reader033.vdocuments.us/reader033/viewer/2022051816/5442c9cdafaf9ff7098b4700/html5/thumbnails/16.jpg)
But already the greeks...
...liked talking to each other.
We talk because we:
� seek context and a sense of beloging
� want to minimize risks, costs and insecurities
� benefit from it
� want to mark our social position
![Page 17: Drivers In Social Media Anders SjöMan Springtime Pr Dec 2010](https://reader033.vdocuments.us/reader033/viewer/2022051816/5442c9cdafaf9ff7098b4700/html5/thumbnails/17.jpg)
People Influence People
![Page 18: Drivers In Social Media Anders SjöMan Springtime Pr Dec 2010](https://reader033.vdocuments.us/reader033/viewer/2022051816/5442c9cdafaf9ff7098b4700/html5/thumbnails/18.jpg)
Change happens through personal influence
![Page 19: Drivers In Social Media Anders SjöMan Springtime Pr Dec 2010](https://reader033.vdocuments.us/reader033/viewer/2022051816/5442c9cdafaf9ff7098b4700/html5/thumbnails/19.jpg)
Bygga relationer - påverka samtal
It’s all connected
The webReal meetings(IRL... AFK...)
![Page 20: Drivers In Social Media Anders SjöMan Springtime Pr Dec 2010](https://reader033.vdocuments.us/reader033/viewer/2022051816/5442c9cdafaf9ff7098b4700/html5/thumbnails/20.jpg)
Blogs
Transparency – Share and acknowledge – Conversations and dialog
Socialnetworks
Micro-blogs
VideoTags
Forum
Wikis
SMS
RSS
The Social Web Flower
![Page 21: Drivers In Social Media Anders SjöMan Springtime Pr Dec 2010](https://reader033.vdocuments.us/reader033/viewer/2022051816/5442c9cdafaf9ff7098b4700/html5/thumbnails/21.jpg)
Skittles.com mixes it up
![Page 22: Drivers In Social Media Anders SjöMan Springtime Pr Dec 2010](https://reader033.vdocuments.us/reader033/viewer/2022051816/5442c9cdafaf9ff7098b4700/html5/thumbnails/22.jpg)
What? Me digital?
![Page 23: Drivers In Social Media Anders SjöMan Springtime Pr Dec 2010](https://reader033.vdocuments.us/reader033/viewer/2022051816/5442c9cdafaf9ff7098b4700/html5/thumbnails/23.jpg)
People Influence People