dr julia glidden - social media and digital engagement: the uk strategy – doha, qatar, may 2011

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Social Media and Digital Engagement: The UK Strategy

Dr Julia GliddenManging Director, 21c Consultancy

Doha, QatarMay 2011

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What is Web 2.0

“What the Web was supposed to be all along.” Tim Berners-Lee

inventor of the World Wide Web

“Web applications that facilitate participatory information sharing, interoperability, user-centered design and collaboration. Examples of Web 2.0

include social networking sites, blogs, wikis, video sharing sites, hosted services, web applications, mashups and folksonomies.”

Wikipedia

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“Off With Their Heads....”

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Where we Came from ….

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u Engage with citizens digitally and encourage citizen-generated content to help achieve the Government’s social and economic objectives

v Give innovators the information they need, when they need it, free to re-use in a way that maximises long-term economic and social benefits

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“You YouTube If You Want To!”

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‘Twitter Tzar’ Appointed

The Cabinet Office said his new role will see him:

"work across government departments to encourage, support and challenge them in moving from communicating to citizens on the web to conversing and collaborating with them through digital technology – including blogs and social networking sites such as Twitter and Facebook.’’

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A Shift to User Generated Content

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Authentic Content from Public Servants

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Citizens Expressing Views Digitally

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Citizens Giving Feedback on Public Services

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Citizens & Government Collaborating on Policy

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Civil Society Feedback Platforms

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Freeing Data: the data.gov.uk programme

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Real Time Energy Use in Gov Departments

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Where Are We Now?

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Celebrity ‘Digital Champion’

Digital 2010 and Beyond: Revolution not Evolution

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Support from the Top

❶ Keep the IT simple – it’s not really an IT project❷ Use third-party or open source capabilities wherever possible❸ Be unpolished if necessary, and then improve❹ Engage with potential users & seek feedback❺ Take small steps and do the easy things first❻ Learn what works for your organisation❼ Each organisation needs to make its own journey

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Call: +44 (0) 20 7616 8444

eMail: julia@21cConsultancy.com

Twitter: @JuliaGlidden

Questions or Thoughts?