dr julia glidden - social media and digital engagement: the uk strategy – doha, qatar, may 2011
TRANSCRIPT
Consultancy21c
Social Media and Digital Engagement: The UK Strategy
Dr Julia GliddenManging Director, 21c Consultancy
Doha, QatarMay 2011
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What is Web 2.0
“What the Web was supposed to be all along.” Tim Berners-Lee
inventor of the World Wide Web
“Web applications that facilitate participatory information sharing, interoperability, user-centered design and collaboration. Examples of Web 2.0
include social networking sites, blogs, wikis, video sharing sites, hosted services, web applications, mashups and folksonomies.”
Wikipedia
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“Off With Their Heads....”
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Where we Came from ….
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u Engage with citizens digitally and encourage citizen-generated content to help achieve the Government’s social and economic objectives
v Give innovators the information they need, when they need it, free to re-use in a way that maximises long-term economic and social benefits
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“You YouTube If You Want To!”
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‘Twitter Tzar’ Appointed
The Cabinet Office said his new role will see him:
"work across government departments to encourage, support and challenge them in moving from communicating to citizens on the web to conversing and collaborating with them through digital technology – including blogs and social networking sites such as Twitter and Facebook.’’
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A Shift to User Generated Content
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Authentic Content from Public Servants
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Citizens Expressing Views Digitally
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Citizens Giving Feedback on Public Services
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Citizens & Government Collaborating on Policy
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Civil Society Feedback Platforms
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Freeing Data: the data.gov.uk programme
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Real Time Energy Use in Gov Departments
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Where Are We Now?
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Celebrity ‘Digital Champion’
Digital 2010 and Beyond: Revolution not Evolution
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Support from the Top
❶ Keep the IT simple – it’s not really an IT project❷ Use third-party or open source capabilities wherever possible❸ Be unpolished if necessary, and then improve❹ Engage with potential users & seek feedback❺ Take small steps and do the easy things first❻ Learn what works for your organisation❼ Each organisation needs to make its own journey
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Call: +44 (0) 20 7616 8444
eMail: [email protected]
Twitter: @JuliaGlidden
Questions or Thoughts?