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DIGITAL FAMILY TREES 2008Interactive ventures of top media,web portal and agency companies

THE POWER TO ATTRACT. THE TECHNOLOGY TO SUCCEED.GET IT FROM MICROSOFT. VISIT advertising.microsoft.com

Atlanta: 1125 Sanctuary Parkway Alpharetta, GA 30004(678) 629-5700

Boston:1 Memorial Drive Cambridge, MA 02142 (857) 453-6250

Chicago:77 W. Wacker Drive Chicago, IL 60601 (312) 345-7400

Dallas:7000 N. State Hwy. 161 Irving, TX 75039 (469) 775-0000

Detroit:1000 Town Ctr., Suite 1930 Southfield, MI 48075 (248) 827-2000

New York:1290 Ave. of the Americas New York, NY 10104 (212) 245-2100

San Francisco: 835 Market Street San Francisco, CA 94104 (415) 972-6400

Santa Monica:2425 Olympic Blvd. Santa Monica, CA 90404 (310) 449-7400

Seattle:1 Microsoft Way Redmond, WA 98052 (425) 882-8080

AOL

WORLDWIDE REVENUE (’07): $46.5BU.S. MEDIA REVENUE (’06): $34.0B

MEDIA COMPANIES

TIME WARNER

AD NETWORKS(PLATFORM-A)ADTECH AGADVERTISING.COMBUY.ATLIGHTNINGCASTQUIGOTACODATHIRD SCREEN MEDIA

CONSUMER SITESAND TOOLSAIMAOL.COMAOL AUTOSAOL CAREERSAOL COMMERCEAOL INTERNET SECURITY CENTRALAOL LATINO

AOL LIVINGAOL MAILAOL MOBILEAOL MONEY & FINANCEAOL MUSICAOL NEWSAOL PERSONALSAOL RADIOAOL SPORTSAOL TELEVISIONAOL TRAVELAOL VIDEOASYLUMBLACK VOICESBLUESTRINGGAMEDAILYGAMES.COMGOOWY MEDIAICQKOL

MAPQUESTMOVIEFONEMYAOLNETSCAPERELEGENCE CORP.SHOUTCASTSPINNER.COMSWITCHED.COMTMZ.COM (WITH TELEPIC-TURES)TRUVEOUSERPLANEWEBLOGS INC.WINAMPXDRIVE

ISPSAOLCOMPUSERVENETSCAPE

TIME INC.

U.S. ALLYOU.COMCNNMONEY.COM (WITHTURNER)COASTALLIVING.COMCOOKINGLIGHT.COMCOTTAGELIVING.COMESSENCE.COMEW.COMFANNATION.COMFORTUNE.COMGOLF.COMHEALTH.COM

INSTYLE.COMLIFE.COMMYHOMEIDEAS.COMMYRECIPES.COMPEOPLE.COMPEOPLEENESPANOL.COMREALSIMPLE.COMSI.COMSIKIDS.COMSOUTHERNACCENTS.COMSOUTHERNLIVING.COMSUNSET.COMTHISOLDHOUSE.COM

TIME.COMTIMEFORKIDS.COM

U.K. (IPC) 15 SITES

MEXICO (GRUPOEDITORIALEXPANSION) 6 SITES

TIME INC. STUDIOS

7.6 MILLION RESIDENTIAL HIGH-SPEED DATA CUSTOMERS(29% OF HOMES IN TIME WARNER CABLE MARKETS)TIME WARNER CABLE

DISNEY-ABC TELEVISION GROUPABC MOBILEABC NEWS NOWABC.COMABCNEWS.COM

ABCFAMILY.COMDISNEYCHANNEL.COMJETIX.TVOSCAR.COM

SOAPNET.COMSOAPNETICTOONDISNEY.COM

TURNER BROADCASTING SYSTEMACCSELECT.COMADULTSWIM.COMCARTOONNETWORK.COMCARTOONNETWORKYA.COMCNN.COMCNN EN ESPANOLCNN INTERNATIONALCNN+CNN-IBN

CNNMONEY.COM (WITHTIME INC.)CNNRADIO.COMGAMETAPIREPORT.COMNASCAR.COMNBA.COMPGA.COMPGATOUR.COM

POGOSUPER DELUXETBS.COMTCM.COMTHESMOKINGGUN.COMTNT.TVTRUTV.COMVERYFUNNYADS.COM

ESPN

WALT DISNEY INTERNET GROUP

ESPN DIGITAL MEDIACRICINFO.COMESPN INSIDERESPN MOBILE TVESPN MVP ON VERIZONWIRELESS

ESPN.COMESPN.MOBIESPN360.COMESPNDEPORTES.COMESPNRADIO.COMESPNSHOP.COM

ESPNSOCCERNET.COMESPNTHEMAG.COMEXPN.COMSCRUM.COM

DISNEY ONLINECLUB PENGUINDISNEY CONNECTIONDISNEY FAIRIESDISNEY GAME KINGDOMDISNEY.COMDISNEY.COM XD

DISNEY’S TOONTOWNONLINEMDISNEYMOVIES.COMPIRATES OF THECARIBBEAN ONLINEPLAYHOUSE DISNEYPRESCHOOL TIME ONLINE

DISNEY FAMILY.COMDISNEY FAMILY TRAVELFAMILYFUN.COMIPARENTING.COMWONDERTIME.COM

U.S. UNIQUE VISITORS: 123.8 million

WALT DISNEY CO.U.S. UNIQUE VISITORS: 48.1 million

DOW JONESBARRONS.COMFACTIVA

MARKETWATCHWSJ.COM

NEWS CORP.U.S. UNIQUE VISITORS: 86.6 million

DIGITAL HOLDINGS OF FIVE MAJOR U.S. MEDIA COMPANIESKey digital properties and services. See “About the Digital Family Trees” for more information.

FOX BROADCASTINGFOX.COM FOX ON DEMAND

FOX INTERACTIVE MEDIAAMERICANIDOL.COMASK MENFIM MOBILEFLEKTORFOXSPORTS.COM

IGN ENTERTAINMENTMYFOX MYSPACEPHOTOBUCKETROTTEN TOMATOES

CABLEBIGTENNETWORK.COMFOXBUSINESS.COMFOXMOVIECHANNEL.COMFOXNEWS.COM

FOXREALITY.COMFUEL.TVFXNETWORKS.COMNATIONAL GEOGRAPHICCHANNEL (67% STAKE)

SPEEDTV.COMSUNSPORTSTV.COM

OTHER SITES AND SERVICESBELIEFNETFOX MOBILEENTERTAINMENTFOXHOME.COM

HARPERCOLLINS.COMHULU.COM (JOINT VEN-TURE WITH NBCU)JAMBA (JOINT VENTURE)

NEW YORK POSTSTATS (JOINT VENTURE)

FILM/PARKS AND RESORTSFOCUSFEATURES.COMROGUEPICTURES.COM

UNIVERSALPICTURES.COMUNIVERSALSTUDIOS.COM

UNIVERSALSTUDIOSHOLLYWOOD.COMUNIVERSALORLANDO.COM

NBC UNIVERSAL DIGITAL MEDIAASTROLOGY.COMGARDENWEB.COMGURL.COM

HULU.COM (JOINT VEN-TURE WITH NEWS CORP.)IVILLAGE.COMNBCMOBILE.COM

PETSIDE.COMTV SHOW CONTENT FORWIRELESS DEVICESYOURTOTALHEALTH.IVILLAGE.COM

NBC UNIVERSALU.S. UNIQUE VISITORS: 51.5 million

NBC UNIVERSAL TELEVISION GROUPACCESSHOLLYWOOD.COMBRAVOTV.COMBRILLIANTBUTCANCELLED.COMCHILLERTV.COMCNBC.COMCNBCASIA.COMCNBCEUROPE.COMDVICE.COMGREENISUNIVERSAL.COMHOLAMUN2.COM/HELLOMUN2.COM

MSNBC.COM (JOINT VEN-TURE WITH MICROSOFT)NBC.COMNBCNEWSARCHIVES.COMNBCOLYMPICS.COMNBCSPORTS.COMNBCUNIVERSALSTORE.COMOUTZONETV.COMOXYGEN.COMROTOWORLD.COMSCIFI.COMSLEUTHCHANNEL.COM

TELEMUNDO.YAHOO.COM(WITH YAHOO)TELEVISIONWITHOUTPITY.COMTHEMOREYOUKNOW.COMTODAYSHOW.COMTRIOTV.COMTVBIGSHOT.COMUNIVERSALHD.COMUSANETWORK.COMWEATHERPLUS.COM12 LOCAL SITES TIED TO TVSTATIONS

CBS INTERACTIVECBS AUDIENCE NETWORKCBS LOCAL STATION GROUPCBS MOBILECBS.COMCBSGAMES.COMCBSNEWS.COM

CBSSPORTS.COMCSTV.COMDOTSPOTTERLAST.FMMAXPREPS NETWORKSHOWTIME.COM

STARTREK.COMTHE SHOWBUZZWALLSTRIP.COM

CBS CORP.U.S. UNIQUE VISITORS: 23.6 million

PORTALS/SEARCHPROPERTIES OF THE BIG THREEKey digital properties and services.

GOOGLE SEARCH PRODUCTSGOOGLE.COMIGOOGLEGOOG 411GOOGLE BLOG SEARCHGOOGLE BOOK SEARCHGOOGLE DESKTOPGOOGLE EARTHGOOGLE FINANCE

GOOGLE IMAGE SEARCHGOOGLE MAPSGOOGLE NEWSGOOGLE NOTEBOOKGOOGLE PACKGOOGLE PATENT SEARCHGOOGLE PRODUCT SEARCHGOOGLE SCHOLAR

GOOGLE SKETCHUPGOOGLE SMSGOOGLE STREETVIEWGOOGLE TOOLBARGOOGLE TRENDSGOOGLE VIDEOGOOGLE WEBMASTERTOOLS

ADVERTISING SERVICESADSENSEADWORDSANALYTICS

FEEDBURNERGOOGLE AUDIO ADSGOOGLE CHECKOUT

GOOGLE PRINT ADSGOOGLE TV ADS

GOOGLEU.S. UNIQUE VISITORS: 134.9 million

ADVERTISING SERVICESADVERTISER ANDPUBLISHERSOLUTIONS GROUPATLASAVENUE A/RAZORFISHDRIVE PERFORMANCEMEDIA

EMERGING MEDIA GROUP[MASSIVE INC.; SCREEN-TONIC]MICROSOFT ADCENTERMICROSOFT DIRECTRESPONSE

SEARCH, PORTALSAND ADVERTISINGGROUPADECN

PROPERTIESONLINE SERVICESGROUPLIVE SEARCHMSN.COMWINDOWS LIVEWINDOWS MARKETPLACEWINDOWSMEDIA.COMCNBC (AD PARTNER)DIGG.COM (AD PARTNER)

EDGAR ONLINE (AD ANDCONTENT PARTNER)FACEBOOK (AD PARTNERAND INVESTOR)VIACOM (AD AND CONTENTPARTNER)WALL STREET JOURNALDIGITAL NETWORK (ADPARTNER)

HOME ANDENTERTAINMENTGROUPXBOX LIVE

INFORMATION WORKER GROUPMICROSOFT OFFICE LIVEMICROSOFT OFFICE ONLINE

MICROSOFT CORP.U.S. UNIQUE VISITORS: 119.3 million

ADVERTISING SERVICESADVERTISINGACTIONALITYRIGHT MEDIAYAHOO DISPLAYADVERTISING [SMART ADS]

YAHOO SEARCHMARKETING

PUBLISHINGBLUELITHIUM

PREMIUM PUBLISHERSYAHOO PUBLISHERNETWORK

PROPERTIESSEARCHONESEARCHYAHOO IMAGEYAHOO LOCALYAHOO VIDEO

COMMUNICATIONFLICKRMY WEBMY YAHOOYAHOO ALERTSYAHOO BUZZYAHOO MAILYAHOO MESSENGERYAHOO PERSONALSYAHOO 360

YAHOO TOOLBARYAHOO.COMZIMBRA

COMMERCEYAHOO AUTOSYAHOO REAL ESTATEYAHOO SHOPPINGYAHOO TRAVEL

CONTENTENTERTAINMENT [OMG;YAHOO MOVIES; YAHOO TV]LIFESTYLES [YAHOO FOOD;YAHOO HEALTH; YAHOOKIDS; YAHOO TECH]SPORTS [RIVALS.COM;YAHOO SPORTS]

YAHOO FINANCEYAHOO GAMESYAHOO MUSICYAHOO NEWS

SMALL BUSINESSYAHOO BUSINESS EMAILYAHOO DOMAINSYAHOO HOTJOBSYAHOO MERCHANTSOLUTIONS (YAHOO STORE)YAHOO WEB HOSTING

YAHOO NEXT

MOBILEYAHOO MOBILE

YAHOOU.S. UNIQUE VISITORS: 138.1 million

GOOGLE APPSBLOGGERGMAILGOOGLE CALENDARGOOGLE DOCS

GOOGLE READERGOOGLE SITESGOOGLE TALKORKUT

PICASAYOUTUBE

AGENCY COMPANIESWORLDWIDE DIGITAL PROPERTIES OF THE TOP FOUR AGENCY HOLDING COMPANIESKey digital services. Go to AdAge.com/digitalfamilytrees08 to see No. 5 Havas and No. 6 Dentsu.

AGENCIESBATESASIA 1010

GREY GROUPG2 DIRECT & DIGITALG2 INTERACTIVEOOT (20%)

JWTDIGIT (51%)DIRECT.COM (50.5%)RMG CONNECT

TAGORA.COM (75%)XM ASIA PACIFIC

OGILVY GROUPBEIJING CENTURYHARMONY ADVERTISINGCO. (70%)GLOBAL STRATEGIESINTERNATIONALLEE & JANG (70%)NEO@OGILVYOGILVYINTERACTIVEOGILVYONE WORLDWIDE

UNITED GROUPBERLIN CAMERON UNITEDCOLE & WEBER UNITEDLDV UNITED

YOUNG & RUBICAMBRANDSVML [GT;STUDIOCOM (80%)]WUNDERMAN [AGENDAGROUP; AQUA ONLINE;BLAST RADIUS; THESEDAYS; ZAAZ]

MEDIA AGENCIES: GROUPM

MEDIACOM BEYOND INTERACTIONBEYOND INTERACTIONSEARCH

MEDIAEDGE:CIAMEDIAEDGE INTERACTION

MINDSHAREMINDSHARE INTERACTIONMINDSHARE SEARCH

MORE AGENCIESCATALYST ONLINEGROUPM INTERACTIONINVIDI TECHNOLOGIESCORP. (MINORITY)

LACOMUNIDADINTERACTIVE AND EVENTMARKETING (75%)M80 (51%)OUTRIDERQUISMA (75%)REDDION

WPP GROUPDIGITAL SHARE OF ’07 REVENUE: 12%

ABOUT THE DIGITAL FAMILY TREESPUBLISHED MARCH 17, 2008. ORDER COPIES: 1-888-288-5900.

Ad Age DataCenter asked media, portal/search and agency companies to listtheir digital properties and services. Companies may have digitally focusedproperties and services not shown. Numbers are rounded. Media sectionexcludes two more narrowly focused media players: Comcast Corp. (cable; No. 2U.S. media firm) and DirecTV Group (satellite; No. 5). ComScore U.S. unique visi-tors for January 2008. Unique visitors are custom rollups by parent companyand not comScore defined web properties for Time Warner, Walt Disney Co., NBC

Universal and News Corp. U.S. media revenue figures are Ad Age DataCenterestimates. Worldwide revenue is for fiscal year for Walt Disney Co., News Corp.and Microsoft Corp. Worldwide revenue for portals includes traffic acquisitioncosts for Google and Yahoo. For agency companies, digital share of revenue isworldwide. Agency networks and media-agency networks such as DraftFCB,Saatchi & Saatchi and Universal McCann handle digital work as part of theirintegrated offering.

Sources: Companies; comScore; Ad Age DataCenter estimates and analysis

MORE AT ADAGE.COM/DIGITALFAMILYTREES08

This document (published March 17, 2008), and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2008) and is for your personal, non-commercial use only. You may not reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without the prior written consent of The Ad Age Group.

WPP DIGITAL24/7 REAL MEDIABLUE INTERACTIVEMARKETINGBRIDGE WORLDWIDEHEATHWALLACE (75%)ICONMOBILE GROUP (40%)JOHANNES LEONARDO

JUMPTAP (2.5%)LIVEWORLD (14.1%)M:METRICS (MINORITY)NUCONOMY (MINORITY)QUASAR (75%)SCHEMATICSPOT RUNNER (3.2%)

SYZYGY GROUP (24.8%)VIDEOEGG (MINORITY)VISIBLE TECHNOLOGIES (25%)VISIBLE WORLD (MINORITY)WILDTANGENT (3.4%)

RESEARCHKANTARDYNAMIC LOGIC

LIGHTSPEED RESEARCHRESEARCH INTERNATIONAL

TRA (MINORITY)

AGENCIES

DRAFTFCBAREA 23FUEL ADVERTISINGINTERFACECOMMUNICATIONSSEGAL COMMUNICATIONS

LOWE LOWE BRINDFORS(SWEDEN)LOWE RIVET (AUSTRALIA)LOWE ROCHE (CANADA)LOWE STRATEUS (FRANCE)

MCCANNWORLDGROUPMCCANN ERICKSONWORLDWIDE [MCCANNDIGITAL; TAG]MCCANN HEALTHCAREWORLDWIDE [MCCANNHEALTHCARE DIGITAL]MCCANN WORLDGROUPCONSUMER PARTICIPATIONPRACTICEMOMENTUM WORLDWIDE[MOMENTUM INTERACTIVE;MOMENTUM PHYGITAL]MRM WORLDWIDE

MORE AGENCIESCAMPBELL-EWALD[CAMPBELL-EWALDDIGITAL]CARMICHAEL LYNCHDEUTSCH [IDEUTSCH]FUTUREBRANDHILL HOLLIDAYKALEIDOSCOPEMARTIN AGENCYJACK MORTON WORLDWIDEMULLENRIVETWAHLSTROM GROUPWEBER SHANDWICK[SCREENGRAB]

INTERPUBLIC GROUP OF COS.DIGITAL SHARE OF ’07 REVENUE: 10% Ad Age estimate

AGENCIES

MEDIA AGENCIES: OMNICOM MEDIA GROUP

BBDO WORLDWIDE ATMOSPHERE BBDOPROXIMITY WORLDWIDEORBITAL NO MEDIAMEDIA WISE ZAOCODE OF TRADE ZAOINTERONE ORGANIC

DDB WORLDWIDERAPP COLLINS WORLDWIDE[RAPP DIGITAL]TRIBAL DDB

TBWA WORLDWIDEAGENCY.COM TEQUILA

MORE AGENCIES180 AMSTERDAM (MAJORI-TY STAKE)CRITICAL MASS (MAJORITYSTAKE)ELEMENT 79 PARTNERSEVB GOODBY, SILVERSTEIN &PARTNERSGSD&M

MARKETING ARM [IPSH]MILLIONS OF US (MINORI-TY INVESTMENT)RADIATE GROUP [MANGOMOBILE]RED URBAN TARGETBASE ZULU NETWORK

OMD WORLDWIDEOMD DIGITAL

PHDPHD DIGITAL

MORE AGENCIESOMG DIGITALRESOLUTION MEDIA

OMNICOM GROUPDIGITAL SHARE OF ’07 REVENUE: 13% Ad Age estimate

AGENCIES

MEDIA AGENCIES

LEO BURNETTWORLDWIDE ARC WORLDWIDE

DIGITASDIGITAS HEALTHPRODIGIOUS WORLDWIDE

PUBLICISCONSULTANTSWORLDWIDENET INTELLIGENZ

PUBLICIS HEALTHCARECOMMUNICATIONGROUPHEALTHWAREIMED STUDIOS MELODY HEALTHCAREPHARMAGISTICSPUBLICIS EHEALTHSOLUTIONS

PUBLICIS WORLDWIDEFREETHINKINGPUBLICIS MODEMPUBLICIS NET

SAATCHI & SAATCHI

MORE AGENCIESDENUOPHONEVALLEY

STARCOM MEDIAVESTGROUPSMG SEARCHSPARK COMMUNICATIONS

ZENITHOPTIMEDIAMOXIE INTERACTIVEZED DIGITAL

JOINT VENTURESBLOGBANGHONEYSHED

ONSPOT DIGITAL NETWORK3DSWYM

PUBLICIS GROUPEDIGITAL SHARE OF ’07 REVENUE: 15%

DIGITAL PUREPLAYSFUTURES MARKETINGGROUP [ANSIBLE;

IPG EMERGING MEDIA LAB]HACKER GROUP

INNOVATIONSR/GA

MEDIA AGENCIES

INITIATIVEAMPHIBIANINITIATIVE DIGITAL

MORE AGENCIESUNIVERSAL MCCANNREPRISE MEDIA

MEDIA PARTNERSHIP CORP.ID MEDIA (ALIGNED WITH INITIATIVEAND DRAFTFCB)

DIGITAL PARTNERSHIPS

BZZAGENT (PARTNER)FACEBOOK (PARTNER ANDINVESTOR)JOOST (PARTNER)

RADIAN6 (PARTNER)SPONGECELL (PARTNERAND INVESTOR)

SPOT RUNNER (PARTNERAND INVESTOR)

U.S. MEDIA COMPANY RANK: 1 WORLDWIDE REVENUE (’07): $28.7B

U.S. MEDIA REVENUE (’06): $15.4BU.S. MEDIA

COMPANY RANK: 4 WORLDWIDE REVENUE (’07): $16.6BU.S. MEDIA REVENUE (’06): $4.1B

U.S. MEDIA COMPANY RANK: 19

WORLDWIDE REVENUE (’07): $7.0BU.S. MEDIA REVENUE (’06): $3.4B

U.S. MEDIA COMPANY RANK: 21

WORLDWIDE REVENUE (’07): $51.1BU.S. MEDIA REVENUE (’06): $1.1B

U.S. MEDIA COMPANY RANK: 41

WORLDWIDE REVENUE (’07): $35.5BU.S. MEDIA REVENUE (’06): $16.8B

U.S. MEDIA COMPANY RANK: 3

WORLDWIDE REVENUE (’07): $14.1BU.S. MEDIA REVENUE (’06): $12.2B

U.S. MEDIA COMPANY RANK: 7

WORLDWIDE REVENUE (’07): $15.4BU.S. MEDIA REVENUE (’06): $13.2B

U.S. MEDIA COMPANY RANK: 6

WORLDWIDE REVENUE (’07): $12.7BDIGITAL REVENUE (’07): $1.6B Ad Age estimate

HOLDING COMPANYWORLDWIDE REV. RANK: 1 WORLDWIDE REVENUE (’07): $6.6B

DIGITAL REVENUE (’07): $655M Ad Age est.

HOLDING COMPANYWORLDWIDE REV. RANK: 3

WORLDWIDE REVENUE (’07): $12.4BDIGITAL REVENUE (’07): $1.4B

HOLDING COMPANYWORLDWIDE REV. RANK: 2

WORLDWIDE REVENUE (’07): $6.4BDIGITAL REVENUE (’07): $958M Ad Age est.

HOLDING COMPANYWORLDWIDE REV. RANK: 4

WPP’s ownership stakes in units below are shown in parentheses

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