digital storytelling with social media tools

Digital Storytelling with Social Media ToolsMa’ayan AlexanderInternet and Technology for Social ChangeEVA/Minerva Conference, November 2016

People are telling stories since the early ages of history

Technology changes but basics of telling a story are similar

information documentation

Characters

ConflictsDrama Motivation

Feelings

Call for action

Senses

Storytelling:

Great Content+ Digital Storytelling Better Communication and Engagement

Social Media Platforms• Create your content • Connect with others directly• For profit• An interest to make users use them• Create and share, consume content• Develop tools and methods to share

content and to tell stories

How can we use these tools to tell better stories

• Edit visuals• Create videos• Curate collections

Visuals

A picture is worth a thousand words

Dorothea Lange, Migrant Mother 

Great Visuals• A Picture is worth a thousand words• In social media: save time, convert to action• Social media platforms encourage sharing

visuals• Some are visual based

Add Images To Facebook Posts For 2.3x More Engagement

Buzzsumo and Canva reasearch, 2015May

Instagram Editor:

Great visuals don’t need many effects

Video

Videos• Live videos are great• Edited videos have their benefits• Instagram stories: A fun way to experience

snapchat-like medium

Instagram Stories:

Collections

Collections• You have collections, let's work with them• Curate users generated content (UGC)

Storify

Pinterest

Pinterest Visual Search:

Go tell your story!

For further reading and follow up

• Social Media Examiner• Social media platforms' blogs:

– Buffer– Hootsuite– Canva

• Museums, libraries and archives on SM• Techsoup for Libraries

Thank You and See You OnlineMa’ayan Alexanderabout.me/maayanalewebforchange.wordpress.com (Hebrew)