digital life at mercedes-benz financial services

DigitalLife @ Mercedes-Benz Financial Services

Region: Africa-Asia Pacific

Rene Gerstenlauer, April 9th 2014

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Daimler Financial Services AG A subsidiary of Daimler AG

Mercedes-Benz

Vans

Daimler

Buses

Daimler

Financial Services

Mercedes-Benz

Cars

Daimler

Trucks

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Our business model

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Americas:

€ 34.1 billion

Europe:

€ 34.5 billion

Africa & Asia-Pacific:

€ 11.3 billion

Argentina Brazil Canada Mexico USA

Australia China

Hong Kong India Japan

New Zealand Singapore South Africa South Korea Taiwan Thailand

Portugal Romania Russia Slovakia Slovenia Sweden Switzerland Spain Turkey

Poland

United Kingdom

Netherlands Austria Belgium Croatia Czech Republic Denmark

Greece

Hungary Italy Luxembourg

Germany France

Close to customers – worldwide presence in 40 markets Portfolio by region [in € bn]

Malaysia

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On average, Daimler Financial Services

finances or leases 4 out of 10 Daimler

vehicles worldwide.

DFS headquarters are in Stuttgart and

has more than 7,000 employs around

the world.

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Relevance of digital for the group (simplified):

Our Customers are highly educated about the car purchase prior their dealership visit.

BEFORE

TODAY

Research/Visit/Purchase at dealership

Online Research Online Purchase/ Purchase at dealership

Potential customers Final Car Purchase

Final Car Purchase Potential customers

QR Code video

iShowroom video

COS Video

myMBFS iOS myMBFS Android

eMB Desktop eMB Mobisite

COS Phase 1 is live across the region, now we need to enhance its

functionalities and make COS available on all other existing platforms

The myMBFS App is live with core functionalities on the 2

most prominent Operating Systems Android & iOS

*Over 80.000 Downloads YTD since launch in 2013

From coolness to business video