digital futures 28 11 08

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

The Digital Landscape

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

Where as the web come from & where to from here?

What’s happening today?

Demystifying Industry Jargon

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

6,548

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

• Find

• Buy

• Sell

• Communicate

• Entertain

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

Web 1.0

Linking PC’s

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

Web 1.0

Linking Pages

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

Web 1.0

Transactions

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

Web 2.0

The web as a platform

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

Web 2.0

Interactions

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

Web 2.0

Participation

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

Web 3.0

Cloud Computing

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

Web 3.0

Mobile Web

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

Web 3.0

Personalisation

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

What’s happening today?

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

100 billion clicks per day

* Stats courtesy of Kevin Kelly www.kk.org

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

55 trillion links between all the web pages of the world

* Stats courtesy of Kevin Kelly www.kk.org

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

1 billion PC chips

* Stats courtesy of Kevin Kelly www.kk.org

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

2 million emails per second

* Stats courtesy of Kevin Kelly www.kk.org

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

1 million IM’s per second

* Stats courtesy of Kevin Kelly www.kk.org

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

7 terabytes of data per second

* Stats courtesy of Kevin Kelly www.kk.org

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

Combined, the web has the equivalent processing power of approx 1 human brain

* Stats courtesy of Kevin Kelly www.kk.org

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

• 20% of media consumption in Australia happens online

• Only 10% of the advertising & media spend is allocated to digital media

* Stats courtesy of BRW

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

• $1.8 billion p/yr spent on online advertising in Australia

• $17.9 billion spent on digital services

* Stats courtesy of BRW

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

• 15.3 million Australians use the internet

• Almost 75% transact (buy / sell) online

• $21 billion spent online

* Stats courtesy http://au.acnielsen.com/news/

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

Industry Jargon

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

UVs = Unique VisitorsNumber of unique people (usually identified via a

cookie) that visit your website

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

CTR = Click Through RateThe ratio of people that click on link to people

who viewed the link.

EG: 100 people view 5 people click

CTR = 5%

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

CR = Conversion RateThe ratio of people that completed an action to the number

of people exposed to that action.

EG: 100 people visit your website 10 people purchase

CR = 10%

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

ROI = Return On InvestmentThe return made on your online investment.

EG: Spend $100 on advertising Make $1,000 in gross profit

ROI = 900%

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

CPM = Cost Per Millennium (thousand)The cost to purchase 1,000 views of your ad.

EG: Purchase 10,000 ad views Costs $100CPM = $10

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

CPC = Cost Per ClickThe cost to purchase each click on your ad.

EG: Purchase 1,000 clicks Costs $200

CPC = $0.20

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

CPA = Cost Per AcquisitionThe cost to acquire each new customer.

EG: Spend $1,000 on advertising Acquire 100 new customers

CPA = $10

www.3stylemedia.com.au | info@3stylemedia.com.au | 1300 254 626

Thank you

Download slides fromwww.mattforman.info

matt@mattforman.info

www.twitter.com/mattforman