digital expectations and student success in a mobile world

®®

Digital expectations and student success in a mobile world

Michael Chye

Platform Executive

Mobile & Connect

Agenda

• Download polls.bb from Apple iTunes or Google Play or browse to polls.bb

• State of the Mobile Industry

• Effect on Student Expectations

• Building Engaging Mobile Apps

• Tracking Success

• Q&A

Now

Everyday there are

more mobile devices

activated than babies

born into the world.

Mobile Devices

98%of university students

have access to a smartphone

Students and their Mobiles

150times per day

Average person checks their smartphone

Don’t touch that phone !

Smartphones: Submit your answer

Other: Text your answer

How long will you wait

for a web page to load

before getting annoyed ?

Poll Submit your answer via polls.bb

250milliseconds

How fast is your mobile internet ?

Harry Shum, a computer scientist and speed specialist at Microsoft.

Preferred mode of communication

”The browser has become a single application swimming in a sea of apps "

11

Global trends

Non-traditional learners

Online & mobile everywhere

Learner centric education

Education truly global

Consumer-Preferences/AlternativeModels

Big-data in mainstream

Which app do you use

most often on your phone

?

Poll Submit your answer via polls.bb

Communication, Retention and Marketing Strategy

Encourage continuous involvement and

engagement via mobile apps

Ultimate Goal

Passive

ACTIVE

Immediate

Connected

Personalised

Active Users

Life outside the classroom

Life inside the classroom

Priorities

Keep in touch

Discover

Inquire

Engage

Graduate

Educate

Retain Enroll

Apply

Prospective Students

Simulate College Experience

• Digital Campus Tours• Differentiating Factors• Sports Info• Degree/Course Info• Event info• Extracurricular info• Forms to request more information or Apply

Discover

Inquire

Engage

Graduate

Educate

Retain Enroll

Apply

Keep in touch

Current Students

Provide Everyday Value

• On Campus Directions• Social Media • Emergency contacts• Transport info• Course Info• Sports Info• Dining Info• Faculty Contacts• Computer Lab avail.• National Student Survey (NSS)

Discover

Inquire

Engage

Graduate

Educate

Retain Enroll

Apply

Keep in touch

Alumni

Engage with former students

• News• Job search• Events• Employment Survey• Networking• Volunteering •Donation•Survey

20

Increase completion rates and retention

• Student Engagement– perform better academically– are more invested in the institution– are more likely to capitalize on resources provided by the institution

• Increase Efficiency – Anytime/anywhere access increases ease of use and promotes

increased interaction with the course.– Students perform better the more they participating in their

learning.– Increased participation promotes success.

• Innovative Technology– create content once and deliver it on multiple platforms,– Students can experience engaging learning on the platform/device at

hand.

Multiple and Specific Apps for Institutions

What is Mosaic?

Cloud Based App Creation Platform

Quickly create and modify mobile apps

Multiple profiles creation

Unprecedented level of flexibility and agility

Make changes over the air

Mosaic front-end

Analytics Placeholder

Analytics

Metrics for Measuring Mobile Engagement

Full Scope

Analytics

Email Marketing

Social Media

Website

Direct Mail

Mobile

A Piece of the Puzzle

Acquisition Metrics

Value Current/Web Mobile

Track reach of campaigns

New visitors Active users

Identify Highest Value Content

Page viewsApp Opens /

Top Level Feature usage

Consumption Metrics

Value Current/Web Mobile

Measure quality of content

Time on pageTime spent in

app

Gauge interest of various users

Most visited pages

Specific User Actions

Proof is in the Pudding

Griffith University

36

Built their own app but maintenance was difficult, time consuming and support costs were high

Decided that a more effective way to deliver the app across multiple platforms (iOS, Android and mobile web)

With Mosaic, the goals of the app were aligned with those of the university

Version 2.0 took 4 months to build and in 6 months, 30,000 downloads, accessed 3,800 times/day out of 40,000 students.

Customer Reviews: “Excellent app for a student” “Accessible, Simple easy to use and

accessible anywhere. awesome!!”

Tag line: “Make uni easy!”Marketing campaign to promote the

app on campus and with new students

3,000 downloads at the beginning of the academic year

Customer Reviews:“Convenient app. It's good to have

everything in one place. It all works well for me, including the blackboard app.”

37

Swinburne University of Technology

Developed in 50 hours by a solutions engineer

Apple approved in 3 daysNo approval needed by GoogleNow available on iTunes and Play

38

MoodleMoot AU 2014

39

Mobile Solutions

• MyConnect app

• Connect 5 & ConnectTXT

• Collaborate on Mobile

• Mosaic

• Polls

hold of polls hero shots

Tim Flood

Stanford, Mobile Technology and Innovation Consultant

“Be intentional - but flexible -with

strategy. A deliberate strategy is

valuable but so is having the flexibility

to pursue different approaches”

Conclusion

42

Thank you !

Michael Chye

michael.chye@blackboard.com

+61 478 195 509