digital expectations and student success in a mobile world
DESCRIPTION
Students expect digital interaction in their courses. How can you help them be successful in a mobile world?TRANSCRIPT
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Digital expectations and student success in a mobile world
Michael Chye
Platform Executive
Mobile & Connect
Agenda
• Download polls.bb from Apple iTunes or Google Play or browse to polls.bb
• State of the Mobile Industry
• Effect on Student Expectations
• Building Engaging Mobile Apps
• Tracking Success
• Q&A
Now
Everyday there are
more mobile devices
activated than babies
born into the world.
Mobile Devices
98%of university students
have access to a smartphone
Students and their Mobiles
150times per day
Average person checks their smartphone
Don’t touch that phone !
Smartphones: Submit your answer
Other: Text your answer
How long will you wait
for a web page to load
before getting annoyed ?
Poll Submit your answer via polls.bb
250milliseconds
How fast is your mobile internet ?
Harry Shum, a computer scientist and speed specialist at Microsoft.
Preferred mode of communication
”The browser has become a single application swimming in a sea of apps "
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Global trends
Non-traditional learners
Online & mobile everywhere
Learner centric education
Education truly global
Consumer-Preferences/AlternativeModels
Big-data in mainstream
Which app do you use
most often on your phone
?
Poll Submit your answer via polls.bb
Communication, Retention and Marketing Strategy
Encourage continuous involvement and
engagement via mobile apps
Ultimate Goal
Passive
ACTIVE
Immediate
Connected
Personalised
Active Users
Life outside the classroom
Life inside the classroom
Priorities
Keep in touch
Discover
Inquire
Engage
Graduate
Educate
Retain Enroll
Apply
Prospective Students
Simulate College Experience
• Digital Campus Tours• Differentiating Factors• Sports Info• Degree/Course Info• Event info• Extracurricular info• Forms to request more information or Apply
Discover
Inquire
Engage
Graduate
Educate
Retain Enroll
Apply
Keep in touch
Current Students
Provide Everyday Value
• On Campus Directions• Social Media • Emergency contacts• Transport info• Course Info• Sports Info• Dining Info• Faculty Contacts• Computer Lab avail.• National Student Survey (NSS)
Discover
Inquire
Engage
Graduate
Educate
Retain Enroll
Apply
Keep in touch
Alumni
Engage with former students
• News• Job search• Events• Employment Survey• Networking• Volunteering •Donation•Survey
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Increase completion rates and retention
• Student Engagement– perform better academically– are more invested in the institution– are more likely to capitalize on resources provided by the institution
• Increase Efficiency – Anytime/anywhere access increases ease of use and promotes
increased interaction with the course.– Students perform better the more they participating in their
learning.– Increased participation promotes success.
• Innovative Technology– create content once and deliver it on multiple platforms,– Students can experience engaging learning on the platform/device at
hand.
Multiple and Specific Apps for Institutions
What is Mosaic?
Cloud Based App Creation Platform
Quickly create and modify mobile apps
Multiple profiles creation
Unprecedented level of flexibility and agility
Make changes over the air
Mosaic front-end
Analytics Placeholder
Analytics
Metrics for Measuring Mobile Engagement
Full Scope
Analytics
Email Marketing
Social Media
Website
Direct Mail
Mobile
A Piece of the Puzzle
Acquisition Metrics
Value Current/Web Mobile
Track reach of campaigns
New visitors Active users
Identify Highest Value Content
Page viewsApp Opens /
Top Level Feature usage
Consumption Metrics
Value Current/Web Mobile
Measure quality of content
Time on pageTime spent in
app
Gauge interest of various users
Most visited pages
Specific User Actions
Proof is in the Pudding
Griffith University
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Built their own app but maintenance was difficult, time consuming and support costs were high
Decided that a more effective way to deliver the app across multiple platforms (iOS, Android and mobile web)
With Mosaic, the goals of the app were aligned with those of the university
Version 2.0 took 4 months to build and in 6 months, 30,000 downloads, accessed 3,800 times/day out of 40,000 students.
Customer Reviews: “Excellent app for a student” “Accessible, Simple easy to use and
accessible anywhere. awesome!!”
Tag line: “Make uni easy!”Marketing campaign to promote the
app on campus and with new students
3,000 downloads at the beginning of the academic year
Customer Reviews:“Convenient app. It's good to have
everything in one place. It all works well for me, including the blackboard app.”
37
Swinburne University of Technology
Developed in 50 hours by a solutions engineer
Apple approved in 3 daysNo approval needed by GoogleNow available on iTunes and Play
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MoodleMoot AU 2014
39
Mobile Solutions
• MyConnect app
• Connect 5 & ConnectTXT
• Collaborate on Mobile
• Mosaic
• Polls
hold of polls hero shots
Tim Flood
Stanford, Mobile Technology and Innovation Consultant
“Be intentional - but flexible -with
strategy. A deliberate strategy is
valuable but so is having the flexibility
to pursue different approaches”
Conclusion
