exceeding customer expectations by launching bata mobile application
TRANSCRIPT
Exceeding Customer Expectations by launching Bata Mobile Application
Bata Goes Mobile.... Shop Anytime,
Anywhere!
Targeting 213 Mn Mobile Users in India by
Mobile / Tablet Application Launch
• User Friendly Experience
• Interactive User Interface
• More Convenient & Faster
• Easy to Browse
• Increase Social Adaptability
• Available for Android & IOS platform
Mobile App Features
Mass
Campaign
BANNERS & LANDING PAGE . on Bata India website
Home Page Dropdown Product Listing Product Detail
Check Out pageOrder SummaryPayment PageThank You
Customer Shopping Experience on Mobile
Customer Database Collection at Mobile/ Tablet Application
Easy Login Features
via Social Media Buttons
Category & Sub-category Dropdowns showcasing shoe types, brands & trends
1
23
4
56
Product Listing & Product Detail Pages with filters & sort tools
89
Easy Checkout Process with smooth Login, Shipping, Payment Options
7
The Overwhelming Response
Exceeding Customer Expectations via Omni Channel Experience
Click & Collect NEW WAY to GO SHOPPING....
• More Convenient
• Flexible Collection Times
• Free Shipping
• Easy Exchange & Returns
• Additional Walk-ins to Stores
• Increased Online conversion
Click & Collect Benefits
PROCESS
Button at the Product Detail Page
1) Add Product to Your Cart
2) It’s Easy to Select a Store Near You
3) Order Confirmation Mail
4) Collect Your Order
from Bata Store
The Overwhelming Response
• Drove Additional Walk-ins to Stores
• Hundreds of Happy Customers
• Customer Friendly Approach
• Customers Requests to widen the reach
• Convenience at its best
Thank You