designing your social platform

Designing your Social Platform

Social Business Strategies

P6 Framework

Dell for All

Dell has its presence in all social platforms

P6 Framework

TinyLetter for Twitter

Certain brands are very choosy…

P6 Framework

"The SMAC Stack"

P6 Framework

Track my McDonaldsSocial is a convergence of many different ICT disciplines

P6 Framework

“But it is SMACr"With “R” for “real”

world

But “real world” touch can be inevitable, as in the case with Tetley’s Farmers First Hand program

P6 Framework

P6 Framework

Key ingredients of social:Ability to create profiles

P6 Framework

Analytics

P6 Framework

File sharing tools

P6 Framework

Mobile capabilitiesP6 Framework

Tools to form groups

P6 Framework

Chat, share, commentary...COLLABORATION TOOLS

P6 Framework

that help companies to treat customers as co-creators

The Most Important: Creation Tools

P6 Framework

Do it yourself

P6 Framework

Co-create

P6 Framework

Co-creation@ Threadless

P6 Framework

Co-creation@ HuffPost

P6 Framework

Hub

Spokes

Spokes

Spokes

Spokes

When one platform is not enuf…

P6 Framework

P6 Framework

Presented at CII Workshops at Ernakulam & Trivandrum (July 11-12, 2013) by

Sankar, Managing Partner, Younomy

Reach: sankar@younomy.com Mobile: +919790276206www.younomy.com

Like: www.facebook.com/younomyFollow: @younomyNewsletter: www.tinyletter.com/younomy