ron kersic: platform ecosystems: designing for potential
TRANSCRIPT
PLATFORM ECOSYSTEMS: DESIGNING FOR POTENTIAL WHEN EVERYONE DESIGNS…
Ron Kersic | Chief Technology Office | ING
RON KERSIC CHIEF TECHNOLOGY OFFICE ING
SDN: biggest threat tocome from Amazon
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Service design aims to ensure service interfaces are useful, usable and desirable from the client’s point of view and effective, efficient and distinctive from the supplier’s point of view.BIRGIT MAGER, 2009
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Service design is a holistic way for a business to gain a comprehensive, empathic understanding of customers needs.FRONTIERS SERVICE DESIGN, 2010
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Service design is all about making the service you deliver useful, usable, efficient, effective and desirable.UK DESIGN COUNCIL, 2010
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“SELF-ORGANISE & SELF-OPTIMISE” “THIS COMPLEXITY IS EMERGENT”
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CONTROL
CREATIONEXPERT
“SOLUTION”“CUSTOMER”
“SEGMENT”
“POTENTIAL”“PEERS”
“NICHES”
CITIZEN
DESIGN-TIME
RUN-TIME
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NARRATIVEthe Profound, Authentic and Sustainable behaviour of your users on which they build their experiences.
PRIMITIVEthe core, simple, and self-sufficient means for users to be able to express themselves within the narrative.
ENABLERSthe Primitives’ complement to enhance, strengthen and amplify the users’ expression within the narrative.
