designing the holistic search experience

Designing the search experience

by Tyler Tate, TwigKit

ux search

AerospaceNews media

Broadcast

ElectronicsIntelligence

Healthcare

Local Government

Photo by David Woo

Photo by Paul Robertson

Photo by Paul RobertsonPhoto by Mark Hillary

?!Surely there’s a better way?!

Classic information retrieval

Document DocumentRepresentation

QueryInformation

Need

Iterative information seeking

Lookup

Learn

Lookup

Learn

Investigate

Lookup

Learn

Investigate

Lookup

Explore

Investigate

Lookup

Learn

The Lookup Process

Recognise theneed for information

The Lookup Process

Recognizing a need for information

Recognizing a need for information

Known-item

Recognizing a need for information

Known-item

Navigational

Recognizing a need for information

Known-item

Navigational

Exploratory

Formulate the query

The Lookup Process

Autocomplete

Autosuggest

Instant Results

Run the query

The Lookup Process

Running the query

Running the query

Running the query

Running the query

Running the query

Running the query

Running the query

Running the query

Running the query

Review the results

The Lookup Process

Use Clear Titles

Use Hit Highlighting

Use Hit Highlighting

Group like results

Group like results

?

The Lookup Process

Investigate

Learn

Lookup

The learning process

2 3 4 5 61

The learning process

2 3 4 5 61

uncertaintyapprehension

Selection

The learning process

2 3 4 5 61

optimism

Selection Exploration

The learning process

2 3 4 5 61

confusionuncertainty

doubt

Selection Exploration Formulation

The learning process

2 3 4 5 61

confidence

Selection Exploration Formulation Collection

The learning process

2 3 4 5 61

Selection Exploration Formulation Collection

The learning process

2 3 4 5 61

Selection Exploration Formulation Collection

The learning process

2 3 4 5 61

Explore

Browse

Flexible !ltering

Data Visualization

Data Visualization

Re-!nd

Highlight visited pages

Bookmark items

Recently viewed items

Recently viewed items

Organise

Add tags

Assign to a group

Capture relationships

Compare

Side-by-side product comparison

Chart comparison

Annotate

Comment on and rate saved properties

Learn

Investigate

Lookup

Monitor

Saved Searches

Email alerts

Email alerts

Email alerts

Collaborate

The like button

Collaborative bookmarking

Collaborative bookmarking

Collaborative bookmarking

Collaborative bookmarking

Learn

Investigate

Lookup

We must think beyond the individual query and

help users accomplish their goals over time,

across space, and with the people they trust.

Companies who help users throughout the entire

learning process are more likely to:

✴ Create passionate, devoted users

✴ Bene!t from the resulting transaction

The end goal is to provide value to our users,

which in turn brings value to the business.

✴ Gary Marchionini, Exploratory Search: From Finding to Understanding, 2006

✴ Carol C. Kuhlthau, Inside the Search Process: Information Seeking from the User’s Perspective, 1991

✴ Ann Blandford and Simon Att!eld, Interacting with Information, 2010

✴ Marcia Bates, The Design of Browsing and Berrypicking Techniques for the Online Search Interface, 1989

ENTERPRISE SEARCHMeetupswww.searchmeetups.com

ENTERPRISESEARCHLondon

ENTERPRISESEARCHFrankfurt

Thank You!

@TylerTate

@TwigKit

http://twigkit.com/blog/

http://SearchMeetups.com