designing for engagement: take yourself to the summit

Designing for Engagement:TAKE YOURSELF TO THE SUMMIT

By Brian Gardner

3 Critical QuestionsBefore Starting My Journey

▶ Where am I going and what should I bring?▶ Who do I want to take with me along the way?▶ Why am I doing this and how is it going?

Where am I going andwhat should I bring?

▶ Research the destination (niche)▶ Enterprise, small business, individuals

▶ Identify the necessary gear (tools)▶ Website, blog, landing pages, email signups

Who do I want to takewith me along the way?

▶ Identify key members of the team▶ Guide, coach, authors, admins

▶ Consider who your audience will be▶ Writers, designers, consumers

Why am I doing thisand how is it going?

▶ Identify the desired result▶ Make a sale, get an email, qualify a lead

▶ Recalibrate along the way▶ What’s working, what’s not

Life in the Real World

▶ Design and typography – first impressions▶ Fonts, colors, spacing▶ Mobile responsive, mobile responsive

▶ Site layout – organization of content▶ Navigation, columns, widgets

▶ Critical elements – necessary components▶ Ads, social media buttons, opt-ins

Happy Climbing!

Brian Gardner@bgardner