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SAM YEN (@UXSAMYEN)CHIEF DESIGN OFFICER, SAPMANAGING DIRECTOR, SAP SILICON VALLEY
MAGGIE BUGGIE (@MAGGIEBUGGIE)SVP, GLOBAL HEAD OF SAP LEONARDOSERVICES
D E S I G N I N G A N D D E L I V E R I N G YO U RD I G I TA L T R A N S F O R M AT I O N
HTTP://WWW.GEEKBINGE.COM/WP-CONTENT/UPLOADS/2014/08/STAR-WARS-EPISODE-IV-UNALTERED-EDITION.JPEG
HTTP://CF.C.OOYALA.COM/K5AHRXYTE6--EZVQCFO47W6NMQWNH-VQ/PROMO316207019
HTTPS://WWW.WIRED.COM/WP-CONTENT/UPLOADS/2015/10/OPEN-URI20150608-27674-1Z13VRB_88604F00.JPEG
HTTPS://I.AMZ.MSHCDN.COM/OCDC-RZF-KG6QWGUSTKGPKMSRZ4=/950X534/FILTERS:QUALITY(90)/HTTPS%3A%2F%2FBLUEPRINT-API-PRODUCTION.S3.AMAZONAWS.COM%2FUPLOADS%2FCARD%2FIMAGE%2F525284%2FB3968F74-06FF-48A1-9739-6E59078ECBDE.JPG
HTTPS://ESPNTHEUNDEFEATED.FILES.WORDPRESS.COM/2017/05/GETTYIMAGES-684321920.JPG?W=1024
HTTPS://MEDIA.LICDN.COM/MPR/MPR/AAEAAQAAAAAAAAQVAAAAJDDKYMI4MJG4LTM3ZMMTNDZJMI05MZG2LTMXMGU1OWFMNDMZZG.JPG
HTTPS://BLOGS.SAP.COM/WP-CONTENT/UPLOADS/2016/04/006_1982_10_YEARS_OF_SAP_FOUNDERS_MAYOR_CRIEGEE_920717.JPG
HTTP://R.HSWSTATIC.COM/W_1024/GIF/DISRUPTIVE-TECHNOLOGIES-10-ORIG.JPG
2013 2014 2015 2016 2017
HTTPS://PBS.TWIMG.COM/MEDIA/DATK1HDWAAASVBN.JPG:LARGE
2013 2014 2015 2016 2017
“ 7 2 % O F G L O B A L C E O S B E L I E V E
T H E N E X T 3 Y E A R SW I L L B E M O R E C R I T I C A L
F O R T H E I R I N D U S T R Y
T H A N T H E L A S T 5 0 Y E A R S . ”
FORBES INSIGHTS2016 GLOBAL CEO OUTLOOK
DESIGN THINKING IS CERTAINLY IN THE NEWS
… AND THE RESULTS SPEAK FOR THEMSELVES
‘03 ‘05 ‘07 ‘09 ‘11 ‘13
$40k
$30k
$20k
$10k
228%
D Index
S & P Index
$39,923
$17,523
X7
• Apple• Coca-cola• Ford• Herman Miller• IBM• Intuit• Newell• Nike• P&G• Rubbermaid• Stanley Black &Decker• SAP• Starbucks• Starwood• Steelcase• Target• Walt Disney• Whirpool
THOSE THAT DON’T HAVE ARE ACQUIRING
I T ’ S S H I F T F R O M
TODAY
FORRESTER IT SURVEY, 2013
INFORMATON TO INNOVATION TECHNOLOGY
THE FUTURE
72%KEEP THE LIGHTS ON
28%DRIVE BUSINESSINNOVATION
DRIVE BUSINESSINNOVATION
KEEP THE LIGHTS ON
INNOVATION = CREATIVITY x EXECUTION
INNOVATION = CREATIVITY x EXECUTION
PROBLEM SOLVING:W E ’ R E A L L G O O D A T T H I S B U T I T O F T E N L E A D S T O
I N C R E M E N T A L I N N O V A T I O N S
INNOVATION = CREATIVITY x EXECUTION
PROBLEM FINDING:I D E N T I F Y I N G T H E P R O B L E M W O R T H F I N D I N G I S W H A T O F T E
N L E A D S T O B R E A K T H R O U G H I N N O V A T I O N S
CO-INNOVATION
HTTPS://WWW.AUTOCAR.CO.UK/SITES/AUTOCAR.CO.UK/FILES/MERCEDES-AMG-GT-S.JPG
CULTURE OF INNOVATION
THE DIGITAL INNOVATION SYSTEMTHAT ENABLES YOU TO INNOVATE AT SCALE TO
CONFIDENTLY REDEFINE YOUR BUSINESS
EXPLOREDESIGN &
PROTOTYPEDISCOVER DELIVER
D-GATE 11 2 3 D-GATE 2
Engagement
MAKING BUSINESS SENSEAND OPPORTUNITY OF EDGE
TECHNOLOGY AT SCALE
CX
BUSINESS
OPS
30
SHOW ME THE MONEY
POWER OF THE CROWD
GOVERN FOR GROWTH
CHAOS AND POSSIBILITY
1. WE UNDERSTAND2. WE DESIGN FOR BUSINESS IMPACT3. WE ARE READY TO DELIVER
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