delta initiatives 2007

The Delta The Delta Initiatives Initiatives

20072007The Delta initiatives are FOUR complimentary programs

utilizing Western Pa’s core STRENGTH’S to create a global marketing presence for the region

““Delta” Delta” Defined…Defined…Del-ta (del-tuh)▼The fourth letter of the Greek alphabet (Δ, δ).▼ Anything triangular, like the Greek capital delta (Δ).Mathematics. ▼ An incremental change in a variable, as Δ or δ.▼ A nearly flat plain of alluvial deposit between diverging branches of the mouth of a river, often, though not necessarily, triangular. A fertile area for growth.

The Biotech The Biotech Delta InitiativeDelta InitiativeThe blueprint for creating a strategic

growth advantage for the region’s Medical Products & Manufacturing Industries

The needs of the The needs of the regional Medical regional Medical Products Industry…Products Industry…

The needs of the The needs of the regional Manufacturing regional Manufacturing

Industry…Industry…

For years, these two powerful industries of the region have operated independent of one

another without recognizing the economies of scale opportunities.

Now…imagine a much more efficient way for

these industries to develop joint commerce.

Imagine a convergence of distinct needs.

The opportunity is here….

BIOTECH Delta BIOTECH Delta isis the complete solution. the complete solution.

▼ Here, the Medical Products and Here, the Medical Products and Manufacturing communities can easily connect Manufacturing communities can easily connect buyers with sellers.buyers with sellers.

▼ Here, these communities can easily access Here, these communities can easily access valuable business resources to create valuable business resources to create strategic growth opportunities.strategic growth opportunities.

▼ Here, we can create an environment of Here, we can create an environment of sustainable business and job growth…right in sustainable business and job growth…right in our own backyard.our own backyard.

Who is Biotech Delta?Who is Biotech Delta?

▼ Biotech Delta is a for profit limited liability company company comprised of

▼ Specialist Partners,

▼ Geographically positioned,

▼ Utilizing a Matrix/“Chaortic” structure

A Simple Plan Executed with A Simple Plan Executed with Speed and PurposeSpeed and Purpose

EXECUTION

MORAL FACTORS

PREPATION

PLANNIING

FRICTIONSurprise Speed Purpose

Security Repetition

Simplicity

RationaleRationale

The purpose of the Biotech Delta initiative is to take advantage of

• Developing market growth trends of an aging baby boomer population,

• The Bio research and Medical capabilities of the region,

• The strong manufacturing specialties and capabilities of the region.

The Biotech Delta The Biotech Delta CommunityCommunity▼The Biotech Delta community is

comprised of three groups committed to facilitating and sustaining growth…1. Medical Products and Discovery Industry

2. Manufacturing Industry

3. Government agencies

ConvergenceConvergence

▼ The Biotech Delta initiative represents the convergence of needs and capabilities of

▼ The developing Medical Products industry and

▼ The Manufacturing community

▼ The State Economic Drivers

The ObjectiveThe Objective

▼ To create a forum for the medical and manufacturing communities and local state and federal government.

▼ To promote regional growth and job creation

▼ To develop worldwide brand recognition of the Delta region.

StrengthsStrengths

▼Strong bio medical research sector in the Delta region▼Strong Manufacturing capacity for R&D and production▼Creation of the “Biotech Corridor” ▼Strong “screw machine” capability in Cleveland▼Strong “extrusion” capability in Youngstown▼Strong Mold, Tool & Die capability in Meadville/Erie, PA▼Strong Defense Manufacturing in Johnstown, PA▼Strong Innovation in Region’s health systems and

education institutions.

WeaknessesWeaknesses

▼ Biomedical industries lack of knowledge of regional R&D capabilities

▼ Machine Shop and Tool & Die lack of understanding of Medical products development market potential.

▼ Manufacturing & Medical Industries are in detached networks.

▼ “ Innovation” happens in the Delta but the manufacturing jobs are spread around the globe.

▼ Independent operation of development agencies▼ No “Branding” strategy for such an effort.

OpportunitiesOpportunities

▼ Aging baby boomers are retiring with more disposable income than any previous generation with a desire to remain healthy and active.

▼ Long Term Growth and Stability: Limited opportunities for “offshoring” of these materials/products.

▼ Growth projections for medical devices and products in almost vertical.

▼ With a FORUM, economic stimuli to the Education/research, Medical and Metalcutting industries can evolve together to the benefit of both.

▼ Puzzle pieces are in place but there is a lack of Concentration of Forces in Space.

ThreatsThreats

▼ Warsaw, Indiana & Memphis Tennessee▼ Lack of commitment of cross border

cooperation between Ohio-Pennsylvania▼ Failure to encourage natural evolution of

Metropolitan Statistical Area to it’s full potential across State Boundaries

▼ Bureaucratic expansion: Pennsylvania’s concentration of programs in the eastern half of the state

ThreatsThreats

▼ Lack of focus/understanding of Regional State development agencies of bigger picture market opportunities

▼ Lack of understanding of the evolution and growth potential of the metalcutting industry.

▼ R&D and Production of products lead to innovation of new products. If the R&D and production develop in other regions then a natural evolution of new products will develop in that region. Zipper in Meadville; Auto in Detroit

ThreatsThreats

▼ “Fighting the Market” Misapplication of developmental funds based upon short term political expedience instead of “natural” market expansion areas

▼ Transportation infrastructure▼ “Boroughism” mentality limits an understanding

of regional market opportunities in Western Pennsylvania and Eastern Ohio

ProgrammingProgramming

▼ A commitment from vested interests▼ A structure to utilize organizational

specialists▼ A marketing media effort akin to a "rosie

the riveter" campaign ▼ A structured program to connect

Lifesciences “new to market” companies with local manufacturing capabilities

▼ Logistical support

Organic GrowthOrganic Growth

▼ Keeping what we have▼ Utilizing what we have▼ Developing organic growth▼ Company retention instead of

company flight

Specific & MeasurableSpecific & Measurable

▼ Rifle Shot Marketing Programs-Attracting new business:

▼ Biometrics manufacturers▼ Medical Device manufacturers

Goal orientedGoal oriented

▼ Specific and measurable RESULTS

Value Proposition: FederalValue Proposition: Federal

▼ Create manufacturing jobs▼ Specific and measurable

results▼ Develop a new industry sector▼ Provide a specific target

Value Proposition: OhioValue Proposition: Ohio

▼ Create manufacturing jobs

▼ Stimulate regional growth

▼ Develop the Medical Industry innovation

Value Proposition: PAValue Proposition: PA

▼ Develop medical products industry in the western PA region

▼ Create manufacturing jobs

▼ Stimulate regional growth

▼ Develop the Medical Industry innovation

Value Proposition: Value Proposition: DevelopmentDevelopment

▼ Provides a target for all associated development agencies to focus on

▼ Economic Engine momentum

▼ Whole is greater than sum of parts

▼ Innovation is self driven

▼ Peer learning and implementation

Value Proposition: MedicalValue Proposition: Medical

▼ Fulfills urgent need to locate manufacturing companies who can assist in product development

▼ Proximity: development cycle times are reduced because of proximity

▼ Knowledge base

Value Proposition: Value Proposition: ManufacturingManufacturing▼Provides easy access to developing

markets

▼Provides a new customer base

▼Provides funding source for expansion

▼Provides a funding source for hiring and training

▼Provides industry commitment to the developing market

Value Proposition: SponsorsValue Proposition: Sponsors

▼ Provides a worldwide mass media exposure for minimal cost

▼ Provides community “good will” in assisting in job creation

Value Proposition: Value Proposition: InvestorsInvestors▼ Access to isolate new growth companies

Demographics

3391 Medical. Equipment and Supplies Manufacturing

The blueprint for creating a strategic growth advantage for

the region’s Medical Products & Manufacturing Industries